MobiKwik, Indian mobile payments network with over 32 million users has partnered with Brand Factory and E-zone of Future Group to power e-cash payments. Brand Factory is Indian discount retail chain with over 41 outlets present in over 20 cities and E-zone is one of India's electronics retail outlets present across all Big Bazaar, Hometown and Central retail outlets. The tie up further strengthens MobiKwik’s strategic relationship with Future Group to mobilize users to adopt e-cash.
Commenting on the announcement, Mrinal Sinha, Chief Operating Officer, MobiKwik said, “The era of physical cash is gradually phasing out with the increased adoption of e-cash and wallets. Today’s buyer demands wallet payments so they have to spend least amount of time at the billing counters.”
“We are pleased to have further strengthened our relationship with Future Group and power e-cash payments at Brand Factory and E-Zone.” Mrinal added.
Brand Factory outlets host several Indian and International fashion brands like Levis, Pepe Jeans, Wrangler, Provogue, Arrow, Nike, Adidas, Reebok, Louis Phillippe, Allen Solly, Reid & Taylor, and Gini & Jony amongst others. It has stores in Bhilai, Raipur, Bhubaneswar, Kanpur, Kolkata, Hyderabad, Asansol, Bangalore, Mysore, Hubli, Mangalore, Coimbatore, Guwahati, Thiruvananthapuram, Ahmedabad, Mumbai, Thane, Nagpur,Ujjain and Pune.
Ezone is India's electronics shopping destination and first exclusive electronic ecommerce portal from Future Group which helps consumers plan their digital lifestyle. It enables consumers to buy the latest & coolest electronics to live smarter. One can shop from a wide range of electronics across brands in categories like mobiles, digital cameras, laptops, computers, tablets, LCDs, home entertainment, media players, accessories, memory & storage devices, kitchen and home appliances and more.
MobiKwik’s association with Future Group started with Big Bazaar and later, the company powered India’s first cashless mall – Central. Users can locate all stores nearby their location using MobiKwik’s hyperlocal feature ‘Nearby’ on the app. The feature also shows cash deposit locations. Furthermore users who pay using MobiKwik at these outlets can avail cashbacks and offers too.
