Gamification for Real Estate- A First by a Tech Startup
If Pokémon Go has taught us anything, it’s that we have just entered into a new era of the gamification of buyer behavior. Increasing numbers of companies are turning to gamification as a way to better engage customers and drive sales.
Real estate startup and one of India’s largest real estate transactions company - Square Yards today announced the release of its new gamification based real estate marketing innovation developed by Scapeworks – Square Yards’ full stack technology and marketing company specializing in real estate project marketing. The first instance of this new game based innovation was released in collaboration with Bhutani Alphathum – a leading Noida based property developer.
In the game, the players have to traverse through the animated rooftop pool terrace, the USP of the project & collect the hidden letters of the word “ALPHATUM” within a definite time frame. There are exciting gift vouchers linked with the quantum of points earned. The game has been digitally designed to give the players a real time feel of the overall project.
Youtube link to preview of the game: https://www.youtube.com/watch?v=4clvR7cBr8I
Square Yards has also developed 3D Interactive applications which helps the users to navigate through the Sky Park Terrace & the Rooftop Infinity Pool. Potential client/investor can further experience the feel of sky park terrace & infinity pool, the amenities around and also the view the landscape from the top.
The objective of the game & the 3 D Interactive is to not only offer an engaging & exciting inspection of the property but to nurture an emotional & meaningful connect with the buyers.
“We are continuously pushing the realms of real estate marketing and deploying ground breaking innovation to stand out from the rest; Virtual reality based games could be the next thing for real estate companies to market their properties across different geographies and roll out more engaging campaigns” Said Kanika Gupta Shori, COO and Head of Marketing, Square Yards.
With average potential buyer yearning for better connect & engagement with brands, the traditional marketing techniques will give way to newer innovations in the times to come. Tech innovations such as Gamifications, 3D Interactive, Augmented Reality, Virtual Reality, Mixed Reality, Immersive Technologies & Kinect, etc. could define new horizons of real estate marketing.
