Nazara Technologies' subsidiary, Datawrkz, has successfully acquired a 100 per cent stake in the United Kingdom based growth marketing agency Space and Time for approximately Rs 52.3 crore (USD 6.2 million) in cash and stock. This acquisition is part of Datawrkz’s strategy to strengthen its foothold in the global digital advertising market.
The merger combines Space & Time’s expertise in growth marketing, media, and technology with Datawrkz’s programmatic advertising capabilities. This synergy aims to deliver advanced digital advertising solutions, enhancing reach and impact particularly in European and UK markets. Moreover, Space and Time will leverage Datawrkz’s technology to create more efficient campaigns, unlocking new growth opportunities across Europe and North America.
Founded in 2013 by Senthil Govindan, Datawrkz focuses on driving user and revenue growth through optimised digital advertising, with offices in the US, India, and Singapore.
Established in 2000, Space and Time claimed that it has a diverse client base and offers growth-driven media and technology services, along with flexible engagement models. This acquisition represents a significant step for Datawrkz and Nazara Technologies in expanding their global digital advertising footprint.
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