Appie, helps consumers discover product availability and price from different offline retailers located in their vicinity, has announced a bridge funding closure in its latest investment of an amount, close to $1 million. It plans to make use of the incoming capital for the launch of the product, to create adequate traction in terms of business and strategic alliances and to build up a consumer base for seamless implementation of the business model. It soon aims to launch a new version that changes how apps works and how consumers can use their mobile phones in the real world.
Appie is breakthrough in terms of how it helps consumers discover products and how it helps them fulfill in as less as 1 hr. It is fairly an evolved model after taking into consideration business problems, strength of retail spread in India, and how consumers love to fulfill their aspirations. With an increasing need for a more personalised and instantly gratifying experience when it comes to the customer, Appie wants to become integral to this way of life. It is constantly working at improvising its features in a non-intrusive and convenient manner to effectively solve consumer retail queries effortlessly.
Talking about the investment, Kartik Sanghavi, Founder, Appie Mobiquity said, “We, at Appie are building a fairly evolved business model after taking in to consideration the collective knowledge of our experienced team members as well as studying and understanding the nuances of consumer behavior and how they love to shop. The recent capital infusion will enable us to launch and develop our brand and its other multi-dimensional aspects. It will also give us the bandwidth to reach out to our consumers more effectively. Being chosen by the angel investors for such an important investment validates the investor confidence in our concept and vision and invigorates us for our future course. We are also actively discussing several strategic tie ups.”
He further added, “We plan to acquire 10000 retailers across 3 cities in the first year and close to half a million users. We will be focusing on getting everything right here and then aggressively push to other cities through our disruptive business model.As an O2O platform, we wish to combine the benefits of online discovery and offline shopping and look forward to expanding our retailer base to other cities to serve this end.”
Appie’s business model is based on the approach of building through collaboration. Appie brings technologies that offer game-changing benefits without requiring major modifications to existing processes or environments. Simply put: disruptive innovation should not be disruptive to adopt.
Appie is democratic in nature, whether it’s helping all kind of retail or consumers who yet enjoy shopping offline for instant gratification, or touch and feel or assurance. We believe technology can be affordable and enable all helms of the society. There are 15 million retailers in India employing more than 50 million people and contributing well over 22% to the GDP. There are about 360 million smartphones users who still shop offline. There are over 200 million internet users who are online for discovering products and yet shop offline. We aim to serve these segments of business and users. It aims to create value for the company and the stakeholders by combining their business knowledge, marketing and technological expertise to create a cutting-edge mobile solution in today’s digital-first environment.
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