Pepsales, an AI-powered SaaS platform for sales teams raised USD 1.1 million in pre-seed funding. The round was led by Chiratae Ventures, with participation from angel investors in the Bay Area and founders and CXOs from India's startup ecosystem.
Founded by Ajay Singh and Abhinandan Sahgal in 2023, Pepsales leverages artificial intelligence and machine learning to help B2B SaaS companies create personalized product demos that click with potential buyers. The platform aims to address a critical pain point in the sales process, where 80 per cent of demos fail to impress buyers due to their generic, one-size-fits-all approach.
"Imagine if every B2B SaaS company in the world is able to create personalized demos for every buyer at every touchpoint with their buyer. Software buyers want to see product demo in the first meeting with the sales team," said Ajay Singh, Co-founder and CEO of Pepsales. "Our solution is designed to make this vision a reality, empowering sales teams to deliver truly tailored demos that captivate their prospects."
The $1.1 million in pre-seed funding will enable Pepsales to aggressively scale its operations and take on the massive global enterprise software market. The company will leverage the fresh capital to develop an enterprise-grade AI SaaS platform and assemble a world-class team of product, technology, and AI talent.
Additionally, Pepsales will bolster its sales and marketing functions to drive adoption among B2B tech companies in key markets like the United States and India. The company is currently working closely with reputable SaaS clients in these regions to gather real-world feedback and refine its product offering.
"If you show a demo to Nike which is meant for Nike and not for Mercedes, chances are you can improve your wins by 50%. Using Pepsales, you can do it in 3 clicks," added Abhinandan Sahgal, Co-founder and CTO of Pepsales. "Our proprietary AI and ML technology automates the process of creating personalized demos, saving sales teams countless hours."
Venkatesh Peddi, Managing Director at Chiratae Ventures, commented, “At Chiratae, we invest in visionary teams addressing large, untapped market opportunities. Pepsales is tackling a critical pain point in the massive B2B tech sales landscape with an innovative, AI-driven approach. Their solution has the potential to transform how companies conduct product demos and close deals. We're excited to support Ajay, Abhinandan, and their team as they work to revolutionize the sales process for B2B tech companies globally.”
