Zomato Discontinues Pro and Pro Plus membership

Zomato a food tech platform discontinuing its Pro and Pro Plus membership is working on a new “loyalty programme” for food delivery, chief financial officer Akshant Goyal.

According to a media report in a new feature where a customer can purchase a pack of six deliveries valid for a 30-day period at a discounted rate of Rs 95 (compared to Rs 270 for six deliveries)

“On loyalty programmes, we are aware of what the competition is doing, and we had one of our own, which we discontinued. It’s a business call. There are pros and cons of the kind of loyalty programme that is out there in the market today,” Goyal said, responding to a query on membership programmes and their impact on order frequency.

 He said the company was working on “something more differentiated” and requested customers “to wait and watch on that and we will come out with a loyalty programme construct soon in the market.”