Author
Dr. Aseem Chauhan is a Founding Trustee of the Amity Education Group and currently serves as Chancellor Amity University. He is an institution-builder with a vision to help make Amity one of the leading education providers in the world. Dr. Chauhan is the founder CEO of Amity Innovation Incubator.
Therefore, the majority of entrepreneurial firms should rally on being highly innovative. They should continue possessing and harnessing upon dynamic capabilities. They mantra of being competitive banks on their persuasion for innovation, which is their primary success engine
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Researchers are convinced that entrepreneurship is an act of a pursuit of an opportunity and capitalising upon the journey without major emphasis and consideration for resources.
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Creativity is needed to produce unthinkable solutions to a problem; on the other side innovation is an act of implementing creativity in finding solutions.
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The market development process envisages the firm to learn and know about the market and also aids in understanding the technology in all spheres.
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In spite of a rich diversified basket of merchandise, Indian merchants have not been able to make any inroads in the global e-commerce marketplace except in countries served by Amazon Global.
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