Author
Dr. Ashok Kumar is Ph.D with professional qualifications in Business Management & Demography with advanced training in Management at Ashorne Hill College of Management, UK and has authored books and papers. He is a consultant with Centre for VUCA Studies, Amity University and has 47 years of experience as Professor of IIM Indore, Professor at Amity University and GM in SAIL
Therefore, the majority of entrepreneurial firms should rally on being highly innovative. They should continue possessing and harnessing upon dynamic capabilities. They mantra of being competitive banks on their persuasion for innovation, which is their primary success engine
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A business environment characterized by VUCA components is the new normal. Enterprises that are VUCA ready will find it easier to sail through the turbulent and chaotic business environment.
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An important stage in launching a startup is its entrepreneurial initiative, which can be understood as an ability to turn ideas into action. For entrepreneurial initiatives, innovation and creativity are highly critical skills
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Researchers are convinced that entrepreneurship is an act of a pursuit of an opportunity and capitalising upon the journey without major emphasis and consideration for resources.
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Creativity is needed to produce unthinkable solutions to a problem; on the other side innovation is an act of implementing creativity in finding solutions.
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The market development process envisages the firm to learn and know about the market and also aids in understanding the technology in all spheres.
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