Author
Bharat Sethi is a start-up enthusiast with a lot of interest in building marketplaces, content led platforms, and online communities. He started selling art on Ebay at age 16 while still in school. He founded PosterGully in early 2012 as a side project to continue with his interest in solving the monetisation problem for artists & designers. Since then, he’s played an integral part in building a cult brand within its target audience, getting over 8 million users to the unique marketplace.
Find out what your buyer really wants from the go. People and organisations buy companies for a number of different reasons, and if you can figure out what the decision makers desire as an ultimate outcome, you can position this to your advantage.
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