Author
Co-Founder & Director, Ideosphere Group Aniruddha bagged back to back awards as the ‘Young PR professional’ by Indian PR & Corporate Communications Awards 2014 and as ‘'Young Entrepreneur of the Year' by Brands Academy Excellence Awards. In his spare time, he is also guest faculty at institutes such as SIMC, EMDI, & ISB&M where he conducts workshops on storytelling through PR & Communication and entrepreneurship in media.
Every new addition to the team starts to assimilate the same characteristics, and if they don’t conform, they will feel out of place and either leave or be pushed out. The business starts to see traits similar to a family, and the borders to get into the family are guarded and filtered by behavioral, emotional and moral traits of the person.
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