Author
Niharika Jaiswal is currently a Doctoral Research Scholar at the Amity University, Uttar Pradesh, Lucknow Campus. Enthusiastic learner about research on entrepreneurial and innovative firms in VUCA world and their foresightedness. Driven by passion she takes pride in managing her start- up ‘CRAWN’. In addition to her research, she also runs a YouTube channel.
A business environment characterized by VUCA components is the new normal. Enterprises that are VUCA ready will find it easier to sail through the turbulent and chaotic business environment.
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