Every human being plays the role of an entrepreneur at some stage of her/his life but somewhere along the way, only few are able to walk the path they set out for themselves.
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Social Media has become a significant marketing opportunity for startups working with smaller budgets. Platforms like Facebook, LinkedIn and Twitter have become integral parts of content distribution, customer acquisition, branding awareness and lead generation strategies for businesses. Kapil Gupta, Founder & CEO, Omlogic Consulting, states, “Social media is the big equalizer that helps small brands be the best.”
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Bangalore-based Giftxoxo is an appreciation management, rewards & recognition, incentives and employee engagement platform. Its SaaS platform is being used by various corporates globally and in India. The company was started in April 2012 and now has around 110 employees. It is headquartered in Bangalore with regional offices in New Delhi, Hyderabad, Chennai and Mumbai.
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Ahmedabad-based be|homey is a web based portal where a user can find a branded private accommodation like a full house/a room/shared room. The startup is focused on branding/standardizing private properties at tourist spots, pilgrim spots, unexplored/uncharted rural and exotic locations. It is working on a model that is based on “predictability.” Also it is adding social-travel factor in the portal, thus enabling local community to flourish beyond hospitality sector.
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NeedyBee continuously adds more than 100 products each week to well match the changing styles and trends. Founded in 2012 with a seed capital of Rs. 3 lakh by Nidhi Mehta and Alop Mehta, the company caters to national and international buyers also.
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Homigo had closed its angel round of $200,000 in August 2015 and have investors like: Anuj Srivastava (CEO-Livspace) & Rahul Agrawal (CEO-Mebelkart) and some more angel investors. The startup is also in talks with various VCs/investors for its next round.
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We have a big buzz around the site and the idea itself, people are actually talking about this. We have gained over 50 users on our site in a few days that resulted in the posting of four live weddings on the platform. Our social media following is growing rapidly as well with over 1,000 followers.
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Earlier in February, PepperTap closed operations in six cities such as Ahmedabad, Chandigarh, Mumbai, Kolkata, Chennai and Jaipur. Prior to that, in September 2015, it had rolled back operations in Agra and Meerut due to non-acceptance of the concept in the markets.
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