Sports Content App Sports Flashes Raises $1M in Pre-Series A Round from SRI Capital

New Delhi-based India Sports Flashes Pvt. Ltd, which operates sports content app Sports Flashes has raised $ 1 million in a pre-series A round of funding from SRI Capital to expand its operations. Earlier, Times Group, Indian media house had also invested into Sports Flashes in August 2017 which was their second investment in sports content platform after they acquired Cricbuzz. 

In April 2017, wrestler Sushil Kumar, and Global Edusports Ventures’ Sandeep Singh invested in Sports Flashes. Before a month of that, it had secured angel funding from a clutch of investors including SEI India’s Vineet Shrivastava, Advitya Dewan, Bajaj Motors’ Vikas Bajaj, MyBox’s Amit Kharbanda.

With more than 5 million users, Sports Flashes is leveraging the power of digital technology to disrupt the way sports content is consumed in India. It recently launched the 1st 24x7 Sports Radio Channel in India.

Sports Flashes dishes out a staple diet of live Sports TV and Radio, live scores, streaming videos, news and views, highlights, statistics, live updates, commentary and opinion (often synced to live matches) and more in a single window. Presently it is offering the feed in 7 different languages. Its app is available for both Android and iOS based devices.

On this Sports Flashes CEO Raman Raheja stated, "It's a pleasure to have Sri Capital back us at this stage of our venture. We are on the threshold of making big strides towards our objective to be one of the best sports content platforms in the country and beyond and provide exciting content for sports fans. We would be using the investments in expanding our Business with impactful and strategic initiatives.”

“Cricket remains India’s religion but off late Indian fans have started to consume and enjoy a wide range of other sports as well. Sports Flashes is building India’s leading sports media brand that goes well beyond cricket to cover other popular sports such as Wrestling, Shooting, Badminton, Kabaddi, football, and much more. We are delighted to back Raman Raheja, a seasoned entrepreneur in both live entertainment and sports franchising and his vision to build India’s leading sports media brand,” stated Sashi Reddi, managing partner of SRI Capital.

Founded in August 2016 by Raman Raheja, Sports Flashes claims to have more than five million subscribers. It competes with the likes of digital sports content providers like Sportskeeda, Khel Now, Sports Asia and Floodlightz. 

This year, SRI Capital has backed two startups including LetsMD, a fin-tech startup in the healthcare space, and personal financial advisory portal IndianMoney.com.