Artificial Intelligence Enabled Apps Assisting E-Commerce In Sales

Artificial Intelligence has been one of the key defining technologies of our times. The fact has already been demonstrated in Google leveraging the best features of the technology to disrupt online search, to a number of startups emerging in the field of personal assistance, chat bots, and more.

The technology, furthermore, continues to increase its reach and utility in our lives with every passing day, especially in the field of online commerce. At a time when e-commerce giants in India are undergoing consecutive devaluations, and following a leaner growth model seems to be the need of the hour. Here’s counting the ways in which Artificial Intelligence can be deployed by e-commerce sites to successfully ride on the technology way, whilst increasing customer acquisition and sales, and cutting costs.

Visual Search – Letting Pictures do the talking
Imagine having to describe a red lehanga, with a particular pattern of golden embroidery, along with other attributes. The description feels too complicated and tedious to even attempt for an example.

One of the disruptions introduced by Artificial Intelligence in the field of e-commerce is visual search. The technology endeavors to allow online shoppers search for their preferred products, simply by uploading suitable images. Whether they are window shopping in a mall or come across a nice outfit on social media or on their friend’s time on social networking sites, the same just save the picture, upload it on the search engine of AI-powered apps.

The smart and intelligent search engine would then return suitable images of clothes having the same patterns, design, similar fabrics etc. This has been achieved by matching the same pixels of the images that are being searched for. This addresses the crucial pain point of shoppers, who otherwise had to painstakingly describe the exact details of the items they are looking for.
The technology not only expedites product discovery on e-commerce sites, it also makes the same open for people from diverse backgrounds. Not every online shopper may possess the same level of linguistic skills and articulation to be able to describe clothes and other items, for instance, chairs, patterns of bathroom tiles, wallpaper and more, into words. When deployed, the technology naturally opens floodgates of saleable opportunities for e-commerce platforms, while successfully offering a democratic reach to the platform.

Personalized Recommendations in Real-Time
Artificial Intelligence can sift through loads data collected on the basis of user behavior and the affinity shown towards a particular style and kind of products. Thereafter, once a user logs in or revisits the website, the recommendation sections is updated in real-time, in order to provide users with the most suitable and relevant experience.

Besides, the engine learns in real-time and based on the very recent behavior of users, the technology can update the recommendations, in real-time, in order to make the experience much more meaningful and contextual for the online shoppers.

Trend Analysis & Fashion Curation
The site that is able to only host to smartly showcase the latest trends in their online store would typically end up closing more sales. In order to provide the latest fashion trends and everything else that is in vogue, e-commerce platforms have to depend on fashion curators.
There are two ways in which Artificial Intelligence help with trend analysis and fashion curation on e-commerce sites. Firstly, it has enormous capacity to browse through the data available online, especially on social media platforms like YouTube, Facebook, Instagram, Pinterest.

Hence, it is well up-to-date with the latest trends from Runway fashion to everyday casual styling, as made popular by the images and videos going viral on digital mediums. It then utilizes the same understanding to manage and update the front store of e-commerce websites.

Secondly, by automating the entire process of latest fashion discovery and curation, the technology ends up saving the costs of hiring fashion curators. While bigger brands with extensive budgetary provisions may still afford fashion curators established in their field, the technology is going to be the best bet for any ambitious e-commerce portal or startup, perhaps nascent stages, being pressed for leaner growth in the face drying up funding.

And that is merely touching the tip of the ice-berg when it come it figuring out the entire potential of Artificial Intelligence and its applications for e-commerce sites. As the technology gains further mainstream prominence and the right push from investors and online merchants alike, we have enormous opportunities lying ahead of us.