Snitch, a rising star in India’s men’s fast fashion segment, is making waves with its rapid offline expansion strategy. In just eight months, the brand has opened 31 stores, with its latest milestone achieved in Bengaluru. From its first store in Bangaluru to its presence in cities like Jodhpur, Pune, Surat, Mumbai, Dehradun and Snitch’s growth trajectory is a testament to its aggressive and calculated approach to dominate the Indian men’s fashion space.
“This journey is not just about scaling our physical presence but about establishing Snitch as a dominant force in men’s fashion,” said Siddharth Dungarwal, Founder and CEO of Snitch.
In December 2023, it raised Rs 110 crore in its Series A funding round. The funding was co-led by SWC Global and IvyCap Ventures, with significant contributions from key angel investors.
Driving Growth Through Strategic Expansion
Snitch’s roadmap was clear, “Our goal is to make Snitch a household name, offering our unique collections and shopping experience to fashion enthusiasts nationwide,” he asserts. With plans to expand into emerging markets such as Delhi, Madhya Pradesh, Bhubaneswar and Rajasthan, the brand is tapping into the rising fashion consciousness across tier II, III and IV cities.
To sustainably drive its offline expansion, Snitch has strategically partnered with industry-leading franchise operators who bring valuable local market expertise and align with the brand’s vision. These collaborations are enhancing the company’s market reach while ensuring that each store reflects the core essence of Snitch.
Commenting on this approach, Siddharth Dungarwal, Founder and CEO of Snitch, said, “By partnering with experienced players, we are ensuring that every store embodies the essence of Snitch. This helps us expand thoughtfully while staying true to our brand values.”
The company is also exploring innovative retail partnerships to optimise store locations and align with key retail hubs across the country. “This strategy allows us to maintain financial sustainability while leveraging industry expertise as we continue our growth journey,” Dungarwal added.
The stores themselves are designed to offer more than just a retail experience. Blending modern urban aesthetics with immersive elements, Snitch’s outlets deliver a seamless shopping journey. The strategy has paid off, with conversion rates hitting an impressive 50-60 per cent across stores.
Fashion Forward, Customer Centric
Snitch’s success lies in its ability to balance rapid growth with maintaining a consistent brand identity. “Every store is a reflection of Snitch’s values, ensuring consistency in style, layout, and customer experience,” said Dungarwal. “We’ve created a framework to ensure every store feels familiar to our loyal customers while connecting authentically with local communities.”
As the brand scales up, its offline stores are projected to contribute 30-40 per cent to its targeted GMV of Rs 600 crore by FY25. “Offline expansion isn’t just about numbers, it is about understanding our customers better and building stronger relationships,” Dungarwal noted.
Scaling its physical retail presence has not been without challenges for Snitch. One of the primary hurdles has been securing the right locations, with intense competition for prime retail spaces. To navigate this, the company has adopted a strategic and selective approach to its expansion efforts.
Another challenge has been maintaining the brand’s essence as it grows. Snitch has focused on creating a consistent customer experience across all its stores by closely collaborating with local teams to ensure each location reflects the brand's values and connects with the community.
Commenting on this, Siddharth Dungarwal, Founder and CEO of Snitch, said, “Maintaining the essence of Snitch as we scale is a priority. We are committed to delivering the same unique experience that our customers have come to love, regardless of where they shop.”
He further added, “By being thoughtful and intentional in our growth strategy, we can stay true to our identity while establishing meaningful connections with customers across regions.”
Taking On Global Players
In a competitive market dominated by international giants like Zara and others, Snitch aims to carve its niche by offering superior quality at competitive prices. “We’ve always envisioned reaching every corner of the country and delivering the trendiest, high-quality clothing at unmatched value,” said Dungarwal.
This commitment to excellence extends beyond retail. Snitch’s recent achievements, including its appearance on ‘Shark Tank India’ where it secured an all-shark deal, have bolstered its credibility and visibility. The brand also raised Series A funding round.
As consumers increasingly gravitate towards digital shopping, Snitch has found a way to make its physical stores stand out. The brand focuses on creating immersive experiences that go beyond shopping, turning its outlets into destinations where customers can connect with the brand on a deeper level.
“In a market where digital is the norm, our stores offer something unique—a tangible and memorable experience that strengthens customer bonds,” said Dungarwal.
The company’s emphasis on local markets also highlights its commitment to community building. “Staying close to our customers has always been a priority for us,” he added.
Snitch 2.0
Last month, it has revamped Snitch 2.0 mobile app, just in time for the festive season. Designed to elevate the shopping experience, the app combines convenience and style, aiming to redefine how customers explore and purchase fashion.
Siddharth Dungarwal, Founder of Snitch, said, “With Snitch 2.0, we’re delivering an immersive and interactive shopping experience that resonates with today’s fashion-conscious men. Our vision is to seamlessly integrate online and offline experiences, catering to the quick and efficient shopping preferences of our customers.”
With advanced AI integration, the app offers personalised recommendations and curated content, helping users make informed choices for themselves and their loved ones. A standout feature, ‘SNITCH IT’, introduces an innovative approach to video and social commerce, enhancing user engagement.
He added, “Whether browsing on mobile devices or visiting our physical stores, we ensure a consistent and hassle-free journey, empowering every man to find exactly what he needs with ease and style.”
The Road Ahead
With its aggressive expansion strategy, Snitch is poised to become a key player in India’s men’s fashion landscape. Its combination of thoughtful growth, customer-centricity, and innovative retail strategies ensures that the brand remains relevant in an ever-evolving market.
“I am very excited about the opportunities that lie ahead as we expand our reach and connect with more customers across diverse geographies,” Dungarwal said. “Our strategic retail expansion underscores our commitment to deliver a seamless shopping experience and premium fashion offerings nationwide.”
As Snitch continues its journey, its vision is clear, to be the go-to brand for the modern Indian man, blending style, quality, and affordability while leaving a lasting impact on the industry.
