"Just Getting Started," Says Ghazal Alagh On Mamaearth's 8th Anniversary
“We have always been committed to long-term growth over short-term gains,” Alagh remarks
As consumer awareness around clean, toxin-free beauty products continues to rise, Mamaearth has positioned itself as one of the leaders in this space, meeting the demands of today’s conscious consumers with safe and effective solutions. Celebrating eight years of growth, the brand claims to become the third-largest skincare brand in India, with a portfolio of over 200 products and a thriving customer base across 18,000 pin codes in the country. The journey of Mamaearth, co-founded by Ghazal Alagh, has been marked by a commitment to providing safe, toxin-free solutions, resonating with the growing number of conscious consumers.
“We’ve come a long way in these eight years, but we’re just getting started,” says Ghazal Alagh, Chief Mama and Co-founder of Mamaearth. “It’s humbling to see how far we’ve come—from a small startup to a household name, but what truly excites us is what lies ahead. Our vision has always been about creating products that meet the needs of today’s consumers, while ensuring the highest standards of safety and efficacy.”
Mamaearth’s success story mirrors the journeys of iconic global brands like Coca-Cola, L’Oréal, and Nike, which, in their early years, were far from the powerhouses they are today. Coca-Cola, for example, was still establishing its second bottling plant and nearing $1 million in revenue in 1900, while Nike had just rebranded itself in 1972, with a modest revenue of $2 million. Similarly, Mamaearth’s path was paved with perseverance, hard work, and a focus on what mattered most: the consumers.
“We’ve always believed in continuous innovation,” Ghazal adds. “Whether it’s expanding our product range, enhancing our formulations, or reaching new customers, every step we’ve taken has been with the intent to deliver more value. The brand’s growth over the years is a reflection of the passion and commitment of our team, our partners, and the trust of our customers.”
In the first eight years, Mamaearth has achieved over Rs 1000 crore in revenue, carving a niche in the competitive skincare market. The brand's emphasis on toxin-free products has garnered it a loyal following, and its focus on clean beauty has struck a chord with an increasingly discerning consumer base. Ghazal’s leadership has played a pivotal role in ensuring that Mamaearth stays true to its mission while scaling new heights.
“We’ve always been committed to long-term growth over short-term gains,” Ghazal continues. “We want to break the glass ceiling again, and continue redefining the future of beauty and personal care in India. This is just the beginning.”
Mamaearth’s rise can also be attributed to its understanding of the changing market dynamics. From offering products that cater to specific skin concerns to creating eco-friendly and sustainable packaging, the brand has demonstrated its ability to adapt and thrive. The company’s focus on customer-centric innovation has made it one of the fastest-growing brands in the beauty sector.
“The future is bright for us. We will continue to innovate and evolve, ensuring that Mamaearth remains synonymous with safe, effective, and eco-friendly beauty solutions,” Ghazal concludes.
As Mamaearth celebrates this milestone, the journey ahead looks even more promising. With a clear vision for the future, the next chapter for Mamaearth has already begun, and the company is ready to make its mark on the global stage.
