Palak Jain, once a beloved figure in Indian television and best known for her role in ‘Yeh Pyaar Nahi Toh Kya Hai’, has taken an audacious leap from the glitzy world of entertainment into the dynamic arena of sustainable business.
Her venture, Paws for Greens, is a homegrown vegan dog food brand—a pioneering endeavour that reflects not only her love for animals but also her commitment to a more compassionate world. "This isn’t just about making dog food, it’s about making a difference," she shares, her words resonating with her mission to create a product that can truly stand for pets, pet parents, and the environment.
Palak’s transition from the small screen to entrepreneurship was driven by a need for deeper purpose. “It’s a different kind of spotlight,” she reflects. "On TV, I connected with audiences, now, I want to connect with people’s values." For her, Paws for Greens is more than just a business—it’s a movement. In a market where pet care often lacks transparency, she’s making waves by offering an ethical, plant-based choice that stands apart.
'Pet Parents Not Pet Owners'
As an actress, Jain was recognised for her ability to bring characters to life with empathy and authenticity. Today, those same values drive her mission at Paws for Greens. "For too long, pets have been treated like commodities," she notes. "I want to redefine how we see animals, creating an awareness around their well-being that goes beyond traditional pet care." With Paws for Greens, she aims to shift the conversation from ‘pet owners’ to ‘pet parents,’ encouraging a mindset that prioritizes love, care, and responsibility toward animals.
The journey hasn’t been easy, however. Venturing into entrepreneurship meant leaving behind the familiar comforts of television and navigating a field that posed its own unique challenges. But Palak found purpose and determination in her cause, guided by her passion for animal welfare. “Every step I take in this journey, I remind myself that I’m doing it for a reason greater than myself,” she explains. Her brand embodies this ethos, offering dog food that is not only nutritious but also ethically and environmentally conscious.
Paws For Greens - A Vegan Brand
In India’s pet care industry, options for ethical and cruelty-free food are rare, and vegan choices are virtually non-existent. Palak realized this gap when she struggled to find sustainable food options for her own pets. "Why shouldn’t pet parents have a choice that aligns with their values?" she asks. This realization was the spark that led to the creation of Paws for Greens.
Paws for Greens offers plant-based, human-grade dog food that is crafted from premium ingredients and carefully designed to reduce environmental impact. "The idea is simple yet powerful: offer something that is both good for the pets and good for the planet," she states. In a market filled with imported or chemically laden options, Jain's brand stands as a beacon of change, providing a local, eco-friendly alternative that resonates with India’s conscious consumers.
For Jain, Paws for Greens is a promise to pet parents that they can choose a product grounded in compassion and integrity, without compromising quality.
The Road From Glamour
Transitioning from the glamour of television to the grit of entrepreneurship was no small feat. Palak openly shares the challenges she faced, from building a team to understanding the nuances of product formulation. "Acting teaches you resilience and the power of showing up no matter what,” she reflects, “but building a brand is different—it requires you to step outside of your comfort zone every single day."
She acknowledges that the world of business lacks the instant gratification of the entertainment industry, where appreciation is immediate. "In entrepreneurship, the rewards are long-term, and they’re rooted in the difference you’re making," she says. For Palak, this difference lies in transforming pet care in India and creating a future where pets are seen and cared for with compassion.
Compassionate Choices For Better Tomorrow
Palak’s journey with Paws for Greens is about more than just pet food—it’s about advocating for a lifestyle that respects all living beings. She envisions a world where pet parents have access to cruelty-free products that are good for both their pets and the planet. "The goal is not only to build a brand but to spark a movement," she says with conviction. Her vision is to make Paws for Greens a Rs 1,000 crore company, leading India’s pet care industry toward a future that is both ethical and sustainable.
For Palak, Paws for Greens is a way to extend her compassion to animals and contribute to a world where environmental responsibility is a priority. “I want to create awareness that pets are not just animals; they’re family. They deserve food that reflects that love and respect,” she explains. By advocating for ethical pet care, Palak is building a legacy that goes beyond business—a legacy rooted in kindness and responsibility.
Redefining Pet Care In India
With Paws for Greens, Palak Jain has moved from entertaining the masses to inspiring them. Her journey from actress to eco-entrepreneur is a powerful reminder that with passion and purpose, anyone can make an impact. "This isn’t just my story; it’s a call to action," she says, inviting pet parents across India to join her in embracing a more compassionate approach to pet care.
Palak’s vision for Paws for Greens is ambitious yet deeply personal: to change the way pet food is perceived, to make cruelty-free options accessible, and to encourage responsible choices that benefit both pets and the planet. As she continues to blaze this trail, Palak Jain’s journey stands as a testament to the power of compassion—and her dedication to making India’s pet care industry as ethical as it is nourishing.
