iThrive Introduces Campaign To Harness The Power Of Magnesium For Stress Relief
New initiative highlights the benefits of Magnesium Bisglycinate to reduce stress and enhance well-being in today’s fast-paced world
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Health and wellness startup iThrive has unveiled its new campaign, "Discover the Power of Magnesium: Reduce Stress & Calm Your Mind," aimed at educating consumers on the transformative benefits of Magnesium Bisglycinate. This highly bioavailable supplement is designed to help individuals reduce stress, promote calmness, and improve overall health.
The campaign features a relatable narrative centred around an overworked employee struggling with workplace pressure. After incorporating Magnesium Bisglycinate into his routine, the employee experiences immediate relief, demonstrating the supplement’s ability to foster a stress-free and balanced lifestyle in today’s hectic world.
“Stress and fatigue are pervasive in modern life, but they don’t have to be inevitable,” said Mugdha Pradhan, CEO and Founder of iThrive. “At iThrive, we’re committed to helping people thrive—physically, mentally, and emotionally. Magnesium Bisglycinate is one of nature’s most powerful tools for reducing stress and building resilience. Our goal with this campaign is to empower individuals to take control of their well-being.”
Magnesium is a crucial mineral that supports over 300 biochemical processes in the body, including energy production, cardiovascular health, and muscle relaxation. It is also essential for bone strength, aiding in the absorption of Vitamin D, and can alleviate symptoms of premenstrual syndrome (PMS) when paired with Vitamin B6. However, due to modern dietary habits and stress, magnesium deficiency is widespread.
iThrive’s Magnesium Bisglycinate is a highly bioavailable form of magnesium, ensuring maximum absorption and effectiveness. The supplement provides a convenient way for individuals to meet the recommended daily intake of 440 mg, supporting overall health and stress relief.
“This campaign isn’t just about promoting a product; it’s about telling a story that resonates with our audience,” said Sumeet Salve, Head of Marketing at iThrive. “Many of us know the pressure of work and daily life. Our message is simple: stress is a part of life, but it doesn’t have to dominate. Magnesium helps provide the balance, clarity, and well-being necessary to face these challenges.”
As global demand for magnesium supplements continues to rise, iThrive’s Magnesium Bisglycinate stands out as one of the cleanest and most effective choices, offering people a natural solution to improve their health and well-being.
