Power Gummies Raises Rs 10 Cr

Power Gummies, one of India's gummy brands, raised Rs 10 crore in a bridge funding round. The round was led by Jaipuria Family Office and Quadrant, with support from existing investors such as 9unicorn, DSGCP, Wipro Consumer, Vcats, Agility, Sharp Ventures, and NB Ventures. This new capital will enable the company to transition to completely sugar-free formulations, launch a zero-sugar range, and upgrade its existing products to cater to the growing demand for healthier alternatives in the wellness sector.

The funds will also support Power Gummies’ expansion into holistic wellness products under its parent company Aesthetic Nutrition, marking a significant shift from its core gummy offerings. The brand plans to diversify its portfolio with products such as Hair Growth Styling Serum, All-in-One Face Serum, a Korean Collagen Peptide beauty drink, Daily Fiber Sachets for digestive health, and tailored protein supplements for men and women. These new offerings aim to provide comprehensive wellness solutions for a broader audience, with a focus on inside-out health.

To further solidify its growth, Power Gummies is set to enter international markets, expanding into Dubai under the Aesthetic Nutrition brand and into the UK as Power Chew. As part of its restructuring, the company has promoted Kapil Mittal (Chief Strategy Officer) and Ankita Chaudhary (Chief Operating Officer) to the role of co-founders, reinforcing its leadership team for the next phase of growth.

Divij Bajaj, Founder of Power Gummies, expressed gratitude to investors for their support amid challenging market conditions. He highlighted that the funding will be used judiciously to expand the brand’s footprint in the wellness market while maintaining a focus on profitability by March 2025. Bajaj also emphasized plans to introduce new product forms such as pills and powders, alongside expanding the gummies market with no-added-sugar variants.

The company’s evolution into Aesthetic Nutrition marks an exciting phase, positioning it to disrupt the nutraceutical market with innovative, sugar-free, and scientifically formulated products that meet the changing needs of health-conscious consumers.

Dr. Apoorv Ranjan Sharma, Co-Founder and Managing Director of Venture Catalysts, praised Power Gummies for its innovative approach, noting that its shift to sugar-free formulations and expansion into holistic wellness offerings reflects a clear understanding of evolving consumer needs. Sharma expressed confidence in the brand’s potential to redefine how people approach health and well-being.

Ruchirans Jaipuria, Managing Director of Jaipuria Beverages and Food Industries Pvt Ltd, also voiced strong support for Power Gummies, highlighting the importance of offering essential nutrition in tasty, sugar-free formats. He expressed optimism that Power Gummies will disrupt the nutraceuticals market with its innovation and strategic focus.

Founded in 2018 by Divij Bajaj, Aesthetic Nutrition started with the successful launch of Power Gummies, a brand offering clinically backed gummies for hair, skin, sleep, and overall wellness. As the company expands its offerings into new form factors and international markets, its mission remains centered on providing accessible, effective wellness solutions that combine convenience with science.