Book Any Service For Your Car at a Click of a Button Using Carzip
Starting from a simple service like car wash to damages like accident claims, Carzip takes care of everything related to your car. With a vision of standardization of services across the service centers by setting up metrics for service quality, Chandra Kasiraju,
Co-founder & CMO, Carzip
Technologies and Raghuram Kondubhatla,
Co-Founder, Carzip Technologies came
up with Carzip, a personalized car
care app that services your car with transparency and convenience. BW Disrupt
got into an exclusive conversation with them to explore more on their services
and long term strategies’:
Q- What inspired you to build this service?
A- After sales service in passenger car segment is a mystery. We as customers are often unaware of why, what and whether something needs to be fixed with our cars. We are also ignorant of the costs involved in such fixes. Due to these factors, we are not in a position to trust those people whom we ought to. All this is because, the after sales service industry in India is highly unorganized and has little or no standards to adhere to.
This challenge could be solved only with standardization of services across the service centers and by setting up metrics for service quality and by making the service centers adhere to. This is the reason for Carzip's existence. We at Carzip, want all our customers to choose any service from any of the service centers affiliated with us without having to worry about being cheated.
Q- How does Carzip work?
A- Carzip is a car care app connecting customers with verified multi brand service centers across Hyderabad. Today we are partnered with 20 of them covering all parts of the city and by the end of July 2017, we target to partner with 100 of them across Hyderabad.
Q-What are the features that all potential Carzip users should know about?
A- With Carzip, all that the customer needs to do is to choose any service and leave the rest to us. We take care of everything related to their car.
Q- With a lot of automobile brands opening their own Car Care centers, what makes Carzip different from them?
A- Through Carzip app, customers are given to choose any service from any of our verified service centers. The growth in the car care centers opens up new avenues for us too. We would tie up with more of them to increase our portfolio of our offerings. Also, this would provide our customers with more choices.
Q- How do market yourself to attract customers?
A- We are building a reliable and trustworthy network of partners/service centers. We intend to communicate this message across our customers through our traditional and social media marketing efforts. We are organizing Roadshows across the IT companies and apartment complexes in Hyderabad. This would help us to interact directly with our customer base and understand more from them on their preferences for better service.
We would also reach out to the prospective customers through our social media campaigns. Campaigns on Facebook, YouTube and Content marketing would help us increase our customer base and reach our goals.
Q- Customer service plays a very critical role in your business. How do you ensure good customer service?
A- Firstly, we have set a few SLAs with our service partners. We would ensure that these are adhered to by them. Secondly, we would on-board a team of independent automobile consultants/mechanics, who would be monitoring Carzip's partner network periodically. This is to ensure we provide consistent service across the service network to our customers.
Q- When we say Assured Quality Service, do you feel that there is a need of skill development of mechanics in India? Is anything that you are doing for the same?
A- There is a definite need of skill development and to bring in more professionalism in this domain. We would help our partners strengthen their skill sets over a period of time, by organizing training programs specifically tailored to their needs. As a long term strategy, we intend to partner with organizations like the Automotive Skill Development Council (ASDC) to build more skilled manpower in this domain.
Q- What is the most challenging part of your journey till now and how did you overcome it?
A- To convince the service centers to be part of our journey is the toughest part. To make them believe in what we believe, to make them understand the SLAs, metrics and to make them convinced on the overall business model is a tough challenge. Through persistent efforts, we could slowly build trust in their minds to partner with us.
Q- According to you, which is the app in your domain which has set its strategy right?
A- There are few players operating in this space in Bangalore, Mumbai and NCR. Their increasing growth is only a validation of the fact that there is a latent need for such kind of a service from customers.
Q- What are your expansion plans?
A- We have set a few aggressive targets for ourselves. We intend to have 100 service centers on our platform by July 2017 and want to service at least 40% of their capacities through Carzip. This would give us over 50000 cars on our platform in the next 12 months and set us for growth in other cities too.
