Fitday, a nutraceutical startup in India announces a strategic investment from Mahesh Babu’s firm, GMB Entertainment. With a presence in over 10,000 stores, Mahesh Babu’s investment will help amplify Fitday’s retail footprint and support its expansion into new markets further.
This partnership not only reaffirms Fitday’s commitment to promoting health and wellness but also highlights the brand’s potential for growth and innovation within the nutraceutical industry. Mahesh Babu’s involvement brings increased credibility and visibility to Fitday, attracting a wider audience and driving potential growth in a competitive market.
His personal dedication to health and fitness has influenced this investment, reflecting his values and commitment to the brand's mission. India’s nutraceutical sector has seen significant growth, driven by a shift in consumer behaviour. A report by Avendus has forecasted that India is the fastest growing health food market, expanding at 20 per cent CAGR, which is 3x the global average. It is set to become a Rs 2.5 lakh crore market opportunity by 2026. This growth is supported by rising health awareness, increasing disposable incomes, and favorable government policies.
Since its inception, Fitday has quickly gained traction in the consumer health and nutraceutical sectors. With its inclusive motto, "There is something for everyone," Fitday has transformed the healthy eating and snacking market with products like multigrain chips and millet bars, as well as plant proteins and dietary supplements.
Expressing his enthusiasm about the partnership, Mahesh Babu said, “I’m thrilled to support Fitday's pioneering work in the nutrition, snack, and nutraceutical markets. Their commitment to innovation and quality deeply resonates with my values. I believe their new product line will set industry standards. This investment reflects my strong belief in their vision and their ability to impact health and wellness across India.”
Fitday’s Founder and CEO, Suresh Raju, added, “We’re grateful to have earned the trust of superstar Mahesh Babu. While we've received numerous investment proposals, we’ve been strategic in choosing the right opportunities, always prioritising partnerships that align with our vision.”
Looking forward, Fitday plans to expand its product availability in national retail chains, educational institutions, corporates and through strategic partnerships to strengthen its position in the B2C market.
