D2C Design And Lifestyle Brand DailyObjects Secures $10 million In Series B

Leading direct-to-consumer (D2C) design and lifestyle brand DailyObjects secured USD 10 million in a Series B funding round, led by 360 ONE Asset. The round also witnessed participation from its existing investor, Roots Ventures. 

Karan Ahuja, Fund Manager, 360 ONE Asset, said, “DailyObjects’ products have tremendous customer love and are a result of a decade long journey for Pankaj and Saurav to solve problems for consumers with a design-first approach. The company has scaled up rapidly on the back of a capital efficient model and 360 ONE Asset is delighted to be a part of the next phase of the journey.”

With the fresh capital infusion, the company said will strengthen its focus on expanding its distribution channels, product innovation, team expansion and scale-up of its manufacturing capacity.

Pankaj Garg, Co-Founder, and CEO of DailyObjects, said "We are excited to welcome 360 ONE Asset on board, alongside the continued support of Roots Ventures. Design has always been the core of what we do at DailyObjects, and as we grow, we’re excited to bring new product innovations to the market. This funding allows us to expand our product portfolio with a greater focus on design and innovation”. He added, “Retail is a long-term game, and we are here to build a global brand from India that thinks and delivers original designs.”

Founded in 2012, by Pankaj Garg and Saurav Adlakha, DailyObjects claimed to be one of the first design-conscious lifestyle brands in India, bridging design with functionality to create beautiful and unique everyday objects. The products are crafted from durable materials with homegrown craftsmanship that meets the evolving aspirations of modern consumers. The company added that offline expansion will follow a strategic mix, focusing on curated, innovative and experiential retail concepts.

The brand offered unique assortment product categories like tech accessories, wireless chargers, bags and desk essentials, and has witnessed over 3 time growth over the past 4 years driven by immense customer love due to its value proposition of design, functionality and affordability.

DailyObjects has also planned to strengthen its R&D arm for the design of tech accessories & bags with best-in-class features and design along with innovation in materials, aimed at strengthening product differentiation. The company started a large portfolio of sustainable bags made from 100 per cent recycled polyethylene terephthalate bottles. In the future, it will be exploring more innovative, sustainable and durable materials for their bags category.

The company’s first offline retail experience was started in December 2023 at the heart of India’s corporate hub, DLF Cyber Hub, Gurugram - DailyObjects ‘Playground’.