Frammer AI, Founded By Ex NDTV Team, Raises $2 Mn Seed Investment From Lumikai

Frammer AI, founded a little over a year ago by the former management team of NDTV, has unveiled a USD 2 million seed round investment from Lumikai. With advanced technology and proprietary training, the start-up provides an all-in-one platform that helps businesses create high-quality videos for social media.

Frammer said that it has large clients in India and the United States, including The India Today Group, Zee News, and insurance giant Acko. The company has also just been named the artificial intelligence content partner of Brightcove, a US-listed company which provides streaming services to thousands of publishers across the world.

Using custom training and the experience of its founders, Frammer AI delivers ready-to-publish content for social media. The start-up has been generating revenue for several months and is driving strong interest internationally, including from movie studios and Sports rights holders.

Frammer was set up by Suparna Singh, ex-chief executive officer(CEO)-president of NDTV, Kawaljit Singh Bedi, and Arijit Chatterjee, who was the chief strategy officer at the TV network. With 30 years of experience in broadcasting and digital media, they’ve built an enterprise-grade AI studio that handles everything needed to create and distribute videos across social media platforms.

Suparna Singh, CEO and co-founder of Frammer AI, said “The need for - and interest in - short-form video has never been higher. We’re thrilled to hear from clients that Frammer is creating larger audiences for them by utilizing all their videos to their fullest potential. We’ve used all our experience and knowledge to train Frammer to deliver the most accurate results for complex content, and it’s gratifying to see very effective results.”