Luxury Pet Brand "Heads Up For Tails" Raises $2M In Pre-Series A

India’s leading luxury brand for pet products, Heads Up For Tails (HUFT) raises 2 million dollars in its pre-series A round from a group of high net worth individuals (HNI). With this fresh round, the brand plans to invest in technology advancement and expand its footprints in the country and overseas, both through online and offline channels.

Currently with more than a 100,000 active customers, Heads Up For Tails has already established market leadership in the luxury pet space in India. With an ever expanding catalogue of fashionable products for dogs and cats, Heads Up For Tails is building a strong and reliable brand with a focus on design, quality and customization. The brand offers its own range of organic grooming products like shampoos; conditioners; dry bath shampoo; human grade treats for pets; and a range of designer collars, leashes and accessories.

Rashi Sanon Narang, founder and CEO of Heads Up for Tails, says, “This fresh round of funding comes as a huge milestone for the brand and we look forward to using it to further enhance the end-user experience by investing in technology. Our mission at HUFT is to be the ultimate shopping destination for pet parents in India and worldwide and offer unmatched lifestyle experience to their furry companions. Our undying commitment towards pets and constant product & service innovation will continue to be our core strength in the times to come”.

Apart from pet products, Heads Up For Tails also offers innovative services for pooch lovers like monthly gift-box subscription plan called Wag Box and a food schedule service for their loyal customers.

Alongside creating a niche for itself in India, the brand is presently operating in Singapore & USA and plans to open up other international channels soon.
Inspiration comes in multifarious ways to those who are passionate enough to seek it. The HUFT team was greatly inspired by our love for dogs and basically anything to do with these wonderful four legged marvels. The idea of HUFT was born out of this innate and deep understanding of dogs and their likes and dislikes. The venture is a means of using animal care expertise and passion to curate and retail the finest products and accessories for doggie parents and their wards.