63% Of The Consumers Intends To Stick With Healthy Eating And Living Habits: Survey

OneGreen, an e-commerce marketplace for conscious, healthy, clean, sustainable products, in association with Kadence International, a research agency, recently conducted a survey to assess consumer opinion towards conscious, eco-friendly products and healthy living. The study found that at least 68 per cent of Indians want to continue following healthy eating and living habits post the pandemic.

The study highlights that 8 out of 10 Indians have experienced a change in their buying behavior focused on their health and well-being, 6 out of 10 respondents have claimed to make their purchase decisions based on their environmental impact.  Furthermore, about 57 per cent of the consumers are willing to spend more on genuine green and healthy products even across the price-sensitive Tier 1 and Tier 2 cities. It also found that nearly 71 per cent of the respondents said they aim to opt for a greener lifestyle in 2023.

The study also found that 8 out of 10 respondents buy good quality products now – such as those that are organic and safe. And 7 out of 10 respondents who buy eco-friendly/sustainable products do so since they care for the environment.

Speaking about this, Abhijit Bhattacharya, Founder and Chief Business Officer, OneGreen, said, “ This survey reaffirms our faith in the vision and it is extremely encouraging to see 70 per cent of Indian respondents showing such great awareness and inclination towards products that don’t harm their health and living environment. The pandemic has boosted the new ‘green living revolution’ in the population across metro and non-metro cities.”

Moreover, the survey points out whopping 91 per cent traction in people opting for dedicated marketplaces for buying clean and green products owing to the trust factor. Adding to this, around 86 per cent and 84 per cent Indians were found to be buying green beauty and personal care products and groceries and pantry items, respectively.