A New Approach to Training in Organizations with Knorish

Organizations such as Salesforce have established the need of Customer Resource Management systems; SAP for Enterprise Resource Management, in industries across the world. These systems help companies track their sales and automate everything with software- right from manufacturing to sales and finance. They understand that companies will save millions of dollars in sales and resource planning by doing these type of automation. However, what industries cease to understand is that training in an organization is as important as CRM and ERP. It has in fact been stated that the total loss to a business from ineffective training is a staggering amount of $13.5 million per year, per 1,000 employees.

Although, the impact of proper training in organizations remains neglected, 7 out of 10 people claim that training and development opportunities influence their decision to stay on in a company. For an organization, the kind of training they deliver becomes the Unique Selling Protocol of the brand considering customers come back to organizations with good customer services. These are only two among many other benefits of providing good training- customer and employee retention.

Knorish is establishing the notion that training can impact parameters such as sales, customer retention and productivity of an organization by creating cloud-based online opportunities for delivery of well-crafted and expertly designed courses with latest technology to train employees.

Kiner Sachdev and Rakhi Sachdev, co-founders at Knorish say,” We aim to make every startup, company and industry understand the importance of well-designed training. With operations being decentralized in most of the companies now; the world is dependent on cloud-based platforms accessed through internet devices and we believe that the only way to achieve the target of companies aiming to make more millions is by building a strong training development and delivery system.”

Knorish believes that the core DNA of any organization is nurtured through training and even when organizations are expanding in different geographies, working with people from all over the world; the only way to build a strong culture in an organization is through good training and making sure that everyone is trained in the skills that are rapidly changing in the world - not just once but in every month, three months and six months. Knorish helps your embrace employee freedom while training considering the training materials are available in the cloud and can be accessed from anywhere at any time.

Having worked with several International companies like Otis Elevator company- the pioneers in elevator production where they provided support for empowering Marketing professionals, Knorish has realized that each enterprise has their own needs, processes and ethos according to which they want to train their employees. Knorish addresses such issues by helping enterprises develop their own content and design of the courses and providing them the technology and the platform to deliver world-class courses. Another partner organization, Vidyanta Skill Institute is delivering a course on diabetes with the use of world-class multimedia aesthetics and tools on Knorish’s cloud based platform.

When interacting with individual publishers and experts, Knorish also realized that they want to address their courses to a selected niche audience by building their own unique brand. They feel that selling their courses through existing online marketplaces like Udemy or Simplilearn puts them in a very tight competitive spot with dwindling returns for their personal brands. While Knorish provides them a platform to build their own marketplace on their website complete with features like Cloud based video delivery, International payment gateway, discussion forums, assessment creator, coupon creator and an easy to use ‘Course Builder’. Through Knorish studio, complete support to shoot and post produce world class courses is also offered to select partners.

For example, with Knorish’s help Horizon Ivy, Hong Kong was able to offer an online course on ‘How to get into an Ivy League University’ exclusively for students from all around the world who are looking to get into an Ivy University.

The founders, Rakhi and Kiner started their first venture at the campus of Newcastle University, their Alma Mater. Knorish was conceptualized based on the founders experience of over 7 years in the education sector. They have helped clients across the world to set up multi-million-dollar corporate education projects and Institutions. Along the journey, they figured that amidst the super-busy life of professionals, the real life altering impact is created by courses that are crisp, industry driven, self-paced and tech-enabled and Knorish strives to deliver the same.

Though Knorish only went live in November this year, it had won the NSDC Innovations for Skills Challenge for $500,000 last year at the idea stage and was also selected to be part of the Microsoft Bizspark Program which is a global program providing technology, support, visibility, and community to promising startups and entrepreneurs.