Ranveer Singh Co-founded SuperYou Makes India's First Bio-fermented Protein Technology

Bollywood superstar Ranveer Singh co-founded SuperYou, a protein food and supplements brand powered by fermented yeast protein technology, made the brand's first offering, India's first protein wafer bars, which come in four flavours: chocolate, choco-peanut butter, strawberry crème, and an unexpected cheese variant. These wafer bars combine 10g of protein with the indulgence of chocolate, and no added sugar, making them both nutritious and enjoyable, said the company.

With SuperYou's starting of protein wafer bars, the brand said that it is breaking new ground in making protein accessible and enjoyable to audiences beyond the gym goers. It's about unlocking potential, whether at the gym or navigating daily life.

SuperYou was co-founded within Think9 Consumer, a venture builder firm focusing on transforming powerful consumer ideas into authentic, profitable and experience-led, digital-native brands and platforms. Looking ahead, SuperYou plans to expand its range with more innovative products, further solidifying its role as a leader in the protein foods and supplements space.

"I've been a fitness enthusiast my entire life and wanted to convert this passion into something larger that I can share with everyone. I truly believe that protein is an essential macronutrient for everybody and with our busy lifestyle, we struggle to get the required quantity. That's exactly why I wanted to create something that is an extension of my own beliefs and enable protein consumption in simple and affordable yet effective ways for Indian Consumers." shared co-founder Ranveer Singh.

Ranveer Singh has teamed up with Nikunj Biyani, co-founder of SuperYou, bringing India's first protein wafer bar that appeals to diverse age groups with pricing that resonates with Indian consumers.

SuperYou stated that it is on an ambitious mission to fuel India's protein game, with a planned investment of Rs 40-50 crore over the next 18-24 months. This push is all about bringing more accessible, innovative protein options to the market, with a bold target of hitting Rs 500 crore in revenue over the next five years.

Nikunj Biyani said, "As an Icon, Ranveer Singh embodies the idea of living life to Its fullest - no holding back - and that's what SuperYou is all about! It's not just about the protein, it's about how a healthy, strong body allows you to do what your mind wishes to!"