Adda, a startup specialising in software solutions for managing housing societies, plans to invest Rs 15 crore over the next year to expand its operations in India, according to co-founder San Banerjee, as per media reports.
Founded in 2009, Adda serves clients across more than 10 countries, including India, the United States, the Middle East, and Singapore. In India alone, the company has a presence in around 80 cities, with over 3,500 communities relying on its services.
The Adda platform offers comprehensive features for housing society management, including visitor management, billing and collection of dues, facility booking, and asset tracking. Advanced functionalities such as violation tracking and an artificial intelligence-powered community helpdesk further enhance its offerings.
Banerjee highlighted that Adda operates profitably, with revenue generated entirely from software subscriptions. One of the platform's key selling points is its no-advertisement policy, which prioritizes user privacy and data protection, crucial in today’s cybersecurity landscape.
Adda’s client list includes prominent property developers such as DLF, Rustomjee, Prestige, Sobha, Oberoi, Seawoods Estates, and Brigade. Additionally, companies like Embassy Group and ASBL in India, as well as Knight Frank Singapore, have created branded experiences using the Adda app for their properties.
In India, the majority of Adda’s clients consist of Resident Welfare Associations (RWAs) or Owners Association Management Committee members. In contrast, in Dubai and much of the Middle East, Owners Association Management Companies (OAMs) manage multiple communities and directly subscribe to Adda for their operational needs. Similarly, in the US, Self Managed Homeowners Associations (HOAs) also utilize Adda’s subscription services.
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