Middle- aged people are also using online startups for unconventional gifting options…as Presents ought to be different this season. Now we have platforms that offer out-of the- box ideas and can handle colorful packaging and deliver. Friendship Day and the frenzy around this day has always caught the attention of youngsters. There was a time when youngsters used to give friendship bands on friendship day in 1990s, when Archies and Hallmark discovered its more profitable virtues. Soon enough, Shahrukh Khan was distributing friendship bracelets to pretty girls in Kuch Kuch Hota Hai, and the rest is marketing history. Since then and now, world has changed – youngsters these are taking the unconventional route and celebrating this day differently. Even the middle aged people have joined this madness and are going for some unconventional gifting options for their friends this Friendship day.
back2basics farm, a unique Bengaluru-based farm-to-fork company that supplies locally grown organic food with same-day-as-harvest doorstep delivery is giving unique gifting options which is grabbing the eyeballs of middle aged people. This agri-tech startup is promoting gifting of organic veggie basket/fruit basket to promote healthy living among the people in their 40s. These veggie baskets are available in 3 sizes- small, medium and large and is can be customized according to customer’s need.
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Salebhai.com, an e-commerce marketplace catering to the needs of diaspora community in India & abroad, is also grabbing the attention of middle aged people for varied gifting options. Customers can send local made products to their friends who have migrated to other places in India and abroad. Salebahi.com allows its customers to relish their taste buds with homeland items like sweets, namkeen, chocolates, bakery, spices, dry fruits, beverages, pickles, handicrafts, paintings, puja items, handloom goods, herbal products & wellness items.
There can be no better way to tell your friends how much they mean to you than by treating them. So, go for these out of the box ideas and gift your friends something to cherish forever.
BW Reporters
Soumya is a young writer and journalist, with bachelors in Multimedia and Mass Communication. She is an alumini of the Asian College of Journalism, and finds politics and sustainability intriguing beats to work with.
