AI-based Mobile Advertising
Globale Media strives to understand the goals of advertisers and app developers to be able to deliver the best ROI by targeting users based on interest, age etc.
In an investment-frenzy ecosystem, brands seek better returns from their marketing efforts. Application marketers try to target their audiences with pinpoint accuracy, which is where Globale Media steps in. The mobile phone advertising company caters to this need of the app developers, by helping them with branding and user acquisition and ensuring the best quality traffic over mobile phones and social media channels.
Globale Media Founder and Chief Executive Officer (CEO) Bhavesh Talreja specialises in digital marketing for app verticals, like gaming, ecommerce, lifestyle, utilities, social, education, and entertainment on CPI, CPA, and CPM cost models. He emphasises the need for a better framework to ensure better returns on investment (ROI).
“I come from an advertising technology background, so we see the key defining trends as focusing on ROI. The optimisation strategies have to be robust and they will always be focused on making sure that in case you are spending a single dollar, what revenue or ROI are you are getting out of your spend,” explains Talreja.
AI-Driven ROI
The founder of the company acknowledges the role AI plays in ensuring higher return on investment. Globale Media uses its AI-based algorithms and app recommendation engines to target the right user at the right time, to drive a higher return on investment for app marketers.
“We are seeing a lot of momentum when it comes to AI coming into the picture and there are so many tools which are focusing on generating dynamic creatives. So, AI is going to play a crucial role,” says Talreja, who believes that a dynamic creatives generation has shifted the game.
“Dynamic creatives generation. Not every creative that is being shown to you needs to be generated by a human. Right Now, some images are generated by bots and are targeted to you,” he explains.
Globale Media attempts to understand the goals of advertisers and app developers and tries to deliver the best ROI through interest, age and user-based targeting. The company has access to direct publishers, Talreja says, justifying the company’s prospects of expanding overseas.
“The future plans are to expand into more countries and continents. We are expanding into Russia and venturing into Brazil. We are going to start something in Europe as well. In terms of long-term plans, it’s a very dynamic industry, so you have to come up with new inventory solutions for your clients. So, you have to keep evolving in terms of your offerings to clients,” say an optimistic Talreja.
