Allayurveda.com is an Ayurvedic and natural wellness platform launched in 1998. The platform has successfully helped people solve and manage their healthcare needs with the help of Ayurveda, a system of medicine that dates back 5,000 years and is widely practiced today for its all-natural healing remedies. Allayurveda was launched after witnessing the dotcom boom in Silicon Valley, and today is a prominent healthcare website for alternative medicine. Promoted and supported by the Baidyanath Group, it aims to be a one-stop solution for all your Ayurvedic and alternative wellness needs. Through rich content, a vibrant community and accurate consultations, the website aims to be the first place to go to for Ayurvedic and herbal medicines, beauty, childcare and food products.
Product/Service OfferingsAs the name suggests, Allayurveda.com is an online platform for all things related to Ayurveda and natural wellness. Among its many offerings are:-
• A dedicated e-commerce platform for Ayurvedic and natural products in the categories of health, beauty, FMCG, childcare, and food and beverage
• Product baskets and health care kits for various ailments and problems compiled for a more effective solution
• Subscription model for products in various health problems and lifestyle management
• An active blog to promote products across various topics like health problems, lifestyle issues, diet & weight management as well as personal care
• Creating video content in collaboration with doctors, experts, nutritionists and influencers
• Online consultation service with Ayurvedic doctors across the country
• Fostering an engaged community of like-minded individuals who are keen to adopt a natural and holistic lifestyle
• Online listing of supplementary health services across India – dieticians, detox centers, yoga instructors and fitness experts
• International e-commerce marketplace for USA, Europe, Russia and Japan
The Business ModelAllAyurveda.com is a multi-vendor aggregator of natural and Ayurvedic products across lifestyle, health problems, personal care, wellness, childcare as well as food and beverage. The site is an end-to-end platform that provides content, consultation and commerce.
The TeamAllAyurveda.com is based out of Mumbai and is presently helmed by CEO, Jeevika Tyagi, who initially joined the company as the CMO. Along with the team, she is building an omni platform for health, wellness and fitness to connect the world with Ayurveda. In 2015, she had launched her own venture, Stappu with the largest Food Artist community in Mumbai. There she worked with Artists across India and build a relevant design tech platform to affiliate their growth. Her past experiences include working with companies like New York Film Academy, JP Morgan and Blackrock in New York.
Ameve Sharma, Director, Allayurveda.com, is a well-known name in the Ayurveda industry. Ameve is a serial entrepreneur and investor. After finishing his MBA from INSEAD, he went on to work at McKinsey & Co. before joining the board of Baidyanath. Championing Ayurveda to the new generation, he actively runs AllAyurveda.com as well as KaPiVa, a modern line of Ayurvedic products. Owing to his vast experience in Ayurveda pharma and healthcare, he brings expert advice and business direction to Allayurveda. It was his idea to make his old platform allayruveda.com that exists since 1998, relevant to the present TG.
“Ayurveda has always been a part of our lives but its re-emergence in the public consciousness can be attributed to the multiple brands that have flooded the markets with alternative products for a healthier life. At Allayurveda.com, we believe that Ayurveda is a way of life and this traditional form of medicine is more relevant today than ever before. Our platform has been developed to engage, interest and educate consumers about the many benefits of Ayurveda to make it the people’s preferred choice,” said Jeevika.
