In a move that will help companies understand and respond better to their stakeholders, seasoned journalist Anjana Menon has unveiled a pioneering Stakeholder Perception Audit service, targeting listed companies, private equity funds, and venture capital firms across India, the UK, and Singapore.
The innovative service, which comes at a time when corporate leaders are grappling with increasingly complex stakeholder expectations, promises to deliver crucial qualitative insights that could make or break strategic decisions.
"This is about giving business leaders the unvarnished truth about how their key stakeholders perceive them," says Menon, whose two-decade career spans some of the most respected names in global media. “This will help them enhance shareholder value, and avoid hidden shocks.”
At the heart of the offering is a comprehensive analysis that delves into investor perceptions about company strategy and management performance. The service also aims to uncover hidden risks and opportunities for PE portfolio companies, while providing vital 360-degree stakeholder feedback during critical periods such as mergers and restructurings.
The launch marks another milestone for Menon, who founded Content Pixies in 2014. Under her leadership, the consultancy has built an impressive client roster including TVS Motors, Tata Trusts, and Niti Aayog, leveraging data-driven storytelling across various media formats to help businesses amplify their message.
Menon brings a wealth of experience to this new venture, having served as Executive Editor at NDTV Profit, where she gained recognition for unbiased and bold coverage of business news and conducting landmark interviews. As part of the team of the founding editors of Mint, she played a pivotal role in establishing India's first Berliner-format business paper, and setting news and writing standards.
Her international credentials include a long stint as senior writer at Bloomberg News, in London and Singapore where she covered major financial crises and beats. Today, she continues to shape discourse through her edit page columns in The Economic Times.
With this new venture, Menon appears set to bridge a critical gap in corporate intelligence, offering business leaders the kind of nuanced stakeholder insights that could prove invaluable in today's fast-evolving risk environment.
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