In today’s world of household appliances, there is a massive gap. On one hand, we have appliances which has standard features, but consuming a lot of electricity in the process. On the other hand, there are energy efficient appliances which simply cannot compete with others based on parameters like design, looks, price etc.
Atomberg Technologies was founded to address this gap.
Atomberg Technology is modern hardware company which aspires to combine the attributes of energy efficiency and emerging trends like IOT to come up with smart, intelligent and connected electrical appliances that will bring hitherto unheard levels of comfort to the consumers.
It was started by Manoj Meena in 2012. Sibabrata joined as co founder soon after. Today, the core team comprises of IIT and IIM graduates, as well as industry experts having years of experience in sales as well as manufacturing.
“We want to create products which have the highest energy efficiency, but are also the best in each and every parameter,” says Manoj to BWdisrupt.OpportunityIndia’s Energy Crisis- 22% of Indians does not have access to electricity. If all fans in India are replaced by Gorilla, 5 Crore Indians will get access to electricity, even if there is no increase in electricity generation. Founders of Atomberg believe that Indian consumers are not getting the level of comfort they deserve from the household appliances. Creating smart, intelligent and connected electrical appliances will increase that comfort level manifold.
Gorilla – The energy efficient deviceGorilla is Atomberg’s first product in the consumer appliances segment. It is India’s most energy efficient ceiling fan, consuming just 25W; where as majority of other ceiling fans consume 75W. Using high quality super efficient BLDC motors, we created Gorilla. It also comes with a smart remote and currently has the highest air delivery efficiency in the market. But, while it believes that energy efficiency is important, it aims to create a next generation smart fan which can communicate with the AC, and will also come with stunning looks and can be controlled by a Smartphone. The development of the next version of Gorilla is already on in full flow.
Traction Details MRP of atomberg’s product is 3500 inclusive of taxes, and in case of bulk order we re-work on the price depending on case to case. Within a month of launching, it has already closed an order of 3000 units. It has already established a distributor network in Gujarat, Maharashtra and West Bengal. By December, it will also have distributors in Delhi, Punjab and Haryana.
ManufacturingDesign, assembly and quality check is carried out in our Mahape Plant at Navi Mumbai. The startup has a current monthly production capacity of 10000 per month. The manufacturing of the different parts is outsourced.
ChallengesWhen Manoj was asked about the technology used and challenges faced in building his business, he answered, “the technology used in our product Gorilla is super energy efficient BLDC motors. There are not many hardware start-ups in India because of the entry barriers. Internet startups can easily be up and running within a few months, but developing a hardware product is way more challenging. Developing the prototype can be done in a couple of months, but completing the product is very challenging and time consuming. There is no second chance to improve the product within a definite time frame. Apart from this, there are challenges like vendor setup, quality measures, procurement and a proper quality check process. Fortunately we had completed 2 product cycles before and this experience has helped us a lot when we launched Gorilla. But, with policies like Make in India, we believe that in future, India will see a boom in hardware start-up.”
Funding StatusParampara Capital has made its second investment, close to $1 M through the Parampara Early Stage Opportunities Fund in Atomberg Technologies.
Market Size & OpportunityFor fans alone, the market size is Rs. 4000 crore. There are 4 million fans being sold in India every year. People at Atomberg believe that the entire appliances market will sooner or later be taken over by smart appliances. So, the opportunity for smart appliances is limitless.
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This is Meghna Shukla. She lives in Delhi. She is an engineering graduate and currently pursuing MBA from Jaypee Business School. She has a work experience of 2 years in content development. She loves to read and write.
