BabyChakra - The Ultimate Solution For Your Parenting & Child Care Needs

Are you expecting a baby or a young parent? Get answers to all your questions & needs by connecting with other moms or experts or discovering the best local care services. BabyChakra is a social discovery platform for everything about pregnancy & childcare in India. It is like a modern parent’s childcare buddy. On BabyChakra, you can join the largest community of parents & experts in India and make better, more informed service, product and childcare choices.

The company connects over 450,000 young parents to each other on a monthly basis. The platform is targeted to supporting parents expecting a baby or with young children at home. All aspects of childcare such as health & wellness, education, development, entertainment and support are covered on the platform. The firm has over 15000 services listed on its platform spanning Delhi, Mumbai and Bangalore, which are reviewed by young mothers/ parents.

Team BWDisrupt Interacts With Naiyya Saggi, Co-founder, BabyChakra And Spoke To Her

How did the entrepreneurial bug bite you?

Entrepreneurship is a way of life - Getting joy out of solving a problem and building something valuable. As I think about the choices I have made, personally and professionally, I have perhaps always been an entrepreneur. Which is why it was never a question of why to be an entrepreneur for me, but when.

The “when” happened with BabyChakra. With BabyChakra, I found a problem I was deeply obsessed with solving and where I could see massive value creation and impact if solved the right way. Mohit Kumar (my co-founder) was equally passionate at the potential of creating a new disruptive product. Once we had a team and a mission in place, my full time journey as an entrepreneur began.

What is your Product or Service / Offerings to Customer?

BabyChakra is a one-stop, trusted platform to help decide and buy pregnancy & childcare services in India. We are like a modern parent’s childcare buddy. On BabyChakra, you can join the largest community of parents & experts in India and make better, more informed service, product and childcare choices.

We connect the largest number of young parents online in India. On BabyChakra they can chat and connect with each other & to care services. Our platform is targeted to supporting parents expecting a baby or with young children at home. Which is why conversations revolve around health & wellness, education, development, entertainment both amongst parents, with the services and with experts on BabyChakra.

We are also a multi-platform product. You can check us out on the website but really make the most of the BabyChakra experience by downloading our app on Google Playstore. The app learns from you, about you and personalizes to your life stage and locality. It then connects you to users and caregivers best suited for your lifestage which is why we see incredibly high engagement rates in our users.

What were the challenges you faced while setting up this startup?

I’m proud to share that globally, we are the first product of our kind. We are a true example of Indian innovation and have won awards from Google, Microsoft, Inc.com for our product.

However, given no such product exists globally, we had to conceptualize the product and build the eco-system brick by brick. We started off by reaching out to over 600 mothers to ask them what they really wanted from a product like ours. Today, apart from the lakhs of parents who use our platform, we also have 40 of the best experts and bloggers in the country sharing their advice on BabyChakra.

Today, it's exciting and fun to see the many BabyChakra copies in the market. It validates the need, the opportunity and the fact that we are on the right path.

What are the challenges for startup companies setting up shop in India?

I had just moved back from Boston after being away from India for a few years. The India I left and the India I came back to was very different. India is a very unique market and I strongly believe copy paste models don’t work for Indian audiences, so it took us a few closed alpha launches and a couple of months of hard, on the ground learning to get our product right. Given the multiple Indias that exist as well, to be a relevant, essential product for every new mother in India, I forsee BabyChakra continuing to go through iterations and hence, agility is a challenge and an opportunity for startups in India.

How is your business model different from the existing ones?

Our business model is pegged on working with partner services and brands in reaching out to the right consumers.

Who are your clients? How do you look at expanding?

Our clients are the top domestic and international brands and services in India. We are proud of our client list and we go deep in our engagement with them.

The best and worst memories while setting up

The best memory has to be the first video thank-you we got from a mother. The video was of her and her baby. In the video she mentioned how grateful she was to BabyChakra for all the help she had received through the app and her words still stay with the team, “You are the only app that truly gets us moms. Thanks to BabyChakra, I found the best therapist for my dyslexic child. You are a lifesaver.” As you can imagine, this truly made our day!

Another super memory has to be when we got our first cheque from a service to be profiled on our platform. This happened even before we had launched as a platform. For a partner service to have this much faith in us and our ability to deliver has been one of our best memories and also goes to show the incredible relationship we have with our partner services.

Your Marketing Plans so that world know you

BabyChakra’s community of mothers (our MomStars) are the strongest evangelists of the platform and is growing by the day. When a mother finds us helpful, she tells other moms about us and that’s how we have grown.

We also closely work with our community of partner services and only the best experts in the country, who are addressing the needs of this audience specifically, and have got a great response from all quarters. They also help spread the word through their distribution channels.

Our aim is to build the most trusted social commerce platform where every young mother in India can come and find all she needs related to maternity and child care. Very soon, we will be a global product out of India and support billions of healthy, happy BabyChakra babies & moms.