Bhojan aims to set-up an exhaustive distribution network of retail points-of-sale
The fact that on-ground infrastructure for basic needs is absent was brought to light like never before with the global pandemic of 2020. With the resultant lockdown, street vendors disappeared, local eateries shut down, people faced salary cuts and lost jobs. Forget handouts, there was no food to be found even those that could afford to buy it unless they had a kitchen and time to cook for themselves. Even now, with the vendors back, how safe will the food they serve be? While the govt has vowed to take care of the BPL segment, the question of how the ‘food-on-the-move’ needs of the common man will be catered to in a pandemic-proof manner remains. The lower and middle-income segments have been hit the most and they are the ones that have had to get back out there and get to work to earn a living. The need to make hygienic and homely food accessible to the masses is more urgent now than ever before. Bhojan is a dream and a mission to make clean, safe food accessible to the common man through affordable pricing and easy availability. We are driven by the recognition of every human being’s right to a clean, fulfilling meal.
Developing of Bhojan's business model
With a de-centralised kitchen and fulfilment through a hub-and-spoke model, Bhojan aims to set-up an exhaustive distribution network of retail points-of-sale (Kirana stores, departmental stores, etc.) along with distribution points at mass transit hubs, corporates/institutions. The innovative initiative in introducing Bhojan-on-Wheels in areas of scarce supply is also proving to be a disruptive force. Ease of access to wholesome Bhojan is one of the cornerstones of our business!
Market Size and Forecasts: How big the market for such a product is, business overview, and growth projections Market
Bhojan targets consumers who fall under an income range of 1.5-17 lakhs p.a. which encompasses 43% of the country pre covid. The latest numbers are not out yet but this percentage will be a lot higher now.
"We are dedicated to providing affordable, hygienic, home-style meals in the sub ₹100 category for the common man through a diverse network of microentrepreneurs", says the Cofounder of Bhojan, Vaibbhav Arora.
C-suite team: The team behind Bhojan
The जन Behind भोजन are Nimble, Passionate, Driven & Hungry, the team comprises of:
In the process of building its extensive distribution network, Bhojan is acting as an enabler and a platform for the Kirana stores, road-side vendors, etc. to become a part of an organised eco-system that brings together the joint initiative of ‘Make In India’ and Digital India.
Currently, they are serving across the Delhi-NCR region and will be launching Bangalore in Q1 of 2021 and Pune in Q2, delivering around 150,000 meals per day by December 2021.
