She is one of the most influential and admired entrepreneurs today. Integrating the 5,000-year old plant medicine system with biotechnology gave birth to the concept behind
Biotique. She orchestrates a team of qualified Ayurvedic Doctors, Scientists and Swiss Cosmetologists who design, manufacture and pack all Biotique products. The Ayurvedic Doctors are expert practitioners in many fields of natural medicine and health care to extract nature’s full body of knowledge. The result: highly effective skin and hair care products that treat and preserve health, beauty and well-being. Biotique is based on ancient Ayurvedic recipes known to integrate and celebrate body, mind and spirit. This is the heritage and harmony of all Biotique products, blending proven Ayurvedic therapies with the science of 21st century bio-technology.
Talking about the current scenario, Ms. Vinita Jain, Chairperson & MD, Biotique said, “The company has its presence in more than 60 countries and is looking to venture into new territories. Today’s consumer is well informed of the harmful effects of chemicals. Biotique fits in perfectly here. Biotique has created these products with great care and respect as a complement to our natural medicines and our great ancient heritage. What goes into our skin can be absorbed into our body. So it is important that we do not let our body absorb chemicals. Biotique makes every effort to ensure that their products remain as natural and effective as possible. They use organically grown herbs.”
Biotique is synonymous with serious skin and hair care. Biotique products are made of 100% organically-pure, preservative-free ingredients and renewable resources—cultivated, gathered, blended and manufactured in the foothills of the Himalayas. At Biotique, hybrid plant and plant extracts are combined with biotechnology to produce highly effective products. They have a special cold extraction process that preserves the active ingredient of the plant so that the intelligence of the plant can interact with the intelligence of the body to promote health and beauty. Formulated from organically grown pure plant extracts, Biotique products are made to EEC and FDA standards and incorporate the principles of preventive medicine for everyday use.
Biotique products are therapeutic. They do not cover up problems—they eliminate them. Biotique products are highly efficacious. They are genuine, scientific and well researched and bring out the inner beauty.
As strategy for the future, Vinita Jain plans to expand the consumer base in India & Overseas, by introducing wide range of health & well-being products. Biotique will also be encouraging the cultivation of organically pure herbs. Biotique would be also be investing in infrastructure and setting up of a new factory. In 2016, the firm announced its plan to invest Rs 450 crore on opening dozens of exclusive stores and brand building to benefit from the rising demand for cosmetics in the country. Biotique passion is to preserve health and beauty lifetime. The brand mission has always been to personify advanced, bio-energetic, naturally therapeutic treatments to suit every skin type and age.
It has been a hectic, interesting and activity filled corporate journey for Jain who founded Biotique 25 years ago in 1992. According to her, consumers in the 21st century are even more discerning. Of course, it helps that rapid economic growth and an explosion in middle class purchasing power has created new markets for companies like Biotique.
