Building Strategic and Valuable Business The Yogi Way

Currently valued at 112 crore, Zorba – A Renaissance Studio is on the lookout for strategic partners to add value to their business. The plan is to take small format Zorba studios in corporate environments, educational institutes, metro stations and airports with an aim to increase the occupancy rate from 40% to 80% in the next four months.

Sarvesh Shashi, CEO, Zorba – A Renaissance Studio is the youngest CEO in the yoga and wellness fraternity. The 25-year-old entrepreneur believes in the philosophy of consciousness through yoga and the emotion of happiness that stems out of yoga practices. Shashi set up the first studio of Zorba in a basement of commercial building in December, 2013 with a small maiden batch of Zorbians. Soon Zorba was a recognised name in Chennai with several vouching for the array of yoga and unique divinatory offerings at their disposal. Today, Zorba has a presence in Bangalore, Chennai, Mumbai, Delhi and Hyderabad. We spoke to the CEO to find out more.

The firm recently launched 10 more studios which has taken the total count to 30 studios across 9 cities in India. It is the only yoga chain which offers 24 forms of yoga. Right from the traditional forms like hatha, kundalini, ashtanga and more to innovative forms like dance yoga, basketball yoga and stilettos yoga to suit the evolving sensibilities of its new age audience.

Apart from the diverse array of yoga offerings Zorba’s USP also lies in its inclusive environment that reaches out from a 6 year old to a 90 year old. Zorba champs for kids, Zorba’s Happy Yoga Course for the working community, Zorba’s senior citizens for people above 50, Zorba’s corporate yoga, Zorba’s yoga for specially abled and many more. The themes and the offerings at Zorba along with the expertise of our Zorbian trainers is what help them stand out amongst their peers.
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Vaishali Dar

BW Reporters Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel

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