A virtual service provider facilitating the process of buying a new car, right from car pricing, car booking, loan facility to easy delivery of the desired colour / model / variant of the car.
GrabGuru is a Delhi-based service provider with its headquarters in Faridabad, currently housing a workforce of 22 employees. A one-stop-solution that provides deals on cars, negotiated from various showrooms, offering lowest value to the customer. GrabGuru is a comprehensive portal that both customers and dealers can access with ease that has vital information such as accuracy of correct ex. showroom, insurance, registration and final on road price with discounts available on it.
InceptionThe organisation was incepted in 2015 by Prateek Gupta, Ashish Gupta, Sushant Gupta and Raj Bhatia. After an in-depth market analysis, the founders thought of an idea that explores how purchasing a car in India has been a complex affair with various parameters and procedures proving to be a hassle for buyers as well as the dealerships.
USP
GrabGuru is a unique process of augmenting the car buying process. Benefits:For Customers: • Best On Road Price (including Car, Bank, Insurance) in 30 Secs.
• Ready Availability - In most of the cases, when the buyer is finalising for his/her choice of Car, the desired combination of model, variant and colour is mostly not available with the dealership approached by the buyer at the first instance, in such a case either the buyer has to go from one dealership to other or he/she has to change his selection criteria and settle with what’s available in stock with the first dealer. In a case of GrabGuru, we ensure the ‘Choice never Changes’ and for the same reason our team of dedicated Customer Relationship Managers do all the availability checks from all the dealerships in 200 km range and ensure the car is provided to the customer without any compromise in the minimum time.
For Dealerships: • Getting the inventories cleared at dealerships by connecting the right customer.
• Saving their marketing and sales personnel cost.
Often, customer contemplates twice while purchasing the new car, till he decides on the desired car. GrabGuru’s services encompass the whole process – starting from the selection of car and till delivery of his new car. It also offers a special program where employees of a corporate company or members of a large organization are benefited with additional discounts over and above the prices offered by GrabGuru under the corporate tie-up program.
How do they work?GrabGuru has tie-ups with car showrooms, banks & insurance companies. The commercial benefits are passed on to the customer based on the volume of cars. So the customer gets the benefit of discount making it an unbeatable deal.
Future PlansGrabGuru intends to tap into the vast expanse of aggregator market, where annually 30 lakh cars are sold across India. It is growing at the rate of 12%. The future plans for expansion are in the pipeline with an aim to be present in 20 cities in the next five years.
BW Reporters
Vaishali Dar is a Senior Associate Editor with BW Businessworld and Editorial Head with BW Disrupt. She writes on corporates, start-ups, hospitality and travel
