RepUp, Indian Customer Experience Management startup, has announced its partnership with Hotelogix, a global property management system provider and AxisRooms, Channel Management & Revenue Management platform. This association aims to provide a well integrated and a seamless guest experience management solution to the hospitality sector.
With this partnership, the Indian hospitality sector will be able to obtain more customer stickiness and foray into important international markets like South East Asia. Integration of Hotelogix, Property Management Software with RepUp, Customer Experience Management platform will help the hoteliers to get the Richer guest profiles with automation of in-house processes and workflows. The partnership in between AxisRooms and RepUp will help the sector to get a single stop solution for understanding competitors in terms of accommodation rates, hotel reputation on the online platform, their correlation of pricing and guest satisfaction.
Today, guest data is scattered across multiple platforms. The booking details are sourced from distribution software, the records of past stays, in-house service, request and guest preferences are taken from the Property Management System, and guest feedbacks or online reviews which are submitted on OTAs are extracted from the guest experience management software. This association will fulfill the distinct needs of the hospitality sector and will result in increased opportunities to understand the guests better and delight them according to their preferences.
After a successful association with TripAdvisor, the world’s largest travel site, Repup’s collaboration with AxisRooms and Hotelogix , both of which are leading players in the hospitality value chain, is the next logical step.
“We are excited about this partnership, the hospitality technology is a fragmented piece and with this partnership we are a step closer in making a full suite product. This will help our combined portfolio and vision of single suite product," said Anil Kumar Prasanna CEO, AxisRooms.
“Good reputation makes the hotel more sell-able, and that's a key to remain competitive and win more business. A hotel's likelihood of getting booked goes up significantly, when the prospective guest comes across a positive review for it. Negative feedback on the other hand can easily push the booking figures south. Our partnership with RepUp aims to bring forth the attention this service deserves. We are thrilled to partner with RepUp, which will help our customers (hotels) to meet the challenges of online reputation,” said Prabhash Bhatnagar, Founder, Hotelogix.
"We are very happy with this alliance, and our association will have an enormous impact on the hotel industry. Even for analytics, it is important to correlate KPIs of different platforms, like online reputation with occupancy rate, the value of every happy guest, optimal pricing to obtain maximum guest satisfaction, etc. This will be made workable through this partnership," added Pranjal Prashar, Founder & CEO, RepUp.
Currently, Repup has 25,000 rooms on its platform. With significant partnerships with travel providers in the pipeline, RepUp is going to masses and looking forward to adding partners across the globe.
