D2C Brand Finite, Uncomplicating And Simplifying Skincare Environment

Driven by leading trends, market transformations and lifestyle development, beauty and skincare is the fastest-growing segment in the direct-to-consumer market. The rise in awareness around holistic well-being among people has propelled the demand and growth of beauty and personal care products.

Finite is born out of an intention to introduce performance-based, outcome-driven quality skincare in the market. It is a D2C brand that operates through its website and is also present on marketplaces as well such as Amazon, Flipkart and a few more.

"We believe there are brands that are just flooding the market with products which are not even required and pushing it on the name of Ayurveda, Organic, Vegan etc. Though these claims are important but they leave the consumer confused, ultimately, " said Finite's Saurabh Sharma, Founder and CEO.

"It is safe to conclude that the need of the hour is to make caring for one's skin a more simple yet vital task," he added. 

What are the unique key points (USP) of your company?

The complete catalogue of products is supported by these four pillars:

• One product for the same family of concern/aspirations: You don't need a product for each worry, rather it's the other way around; for example, acne, acne marks, oil balancing, and exfoliation are all part of the same family concern; if you can balance the excessive oil, you can cut all of the above.
• Single product for all skin types: We found that the science has advanced to the point where we can make products for all skin types so that everyone in the family can use them.
• Unisex Products: The products should be neutral in terms of gender. We've made diversity and inclusion a priority from the get-go.
• Affordable for all: High-value product where the result is far superior to the price brand it is being sold at; we want to reach in every family at the earliest thus we have made this.

We believe that when it comes to the construction of products, having fewer products is preferable to have a large range which confuses the consumer. As a result, we do not plan to expand the product line of skincare products any further. 

"The expense of acquiring new customers is our biggest challenge, but we are certain that we will be able to overcome it as our business continues to expand," Shaurabh Sharma shares

What are the traction details (achievements of the company)?

One of our most important achievements has been the transformation of our clients into investors, which has helped to fortify the basis of our general approach to conducting business. Following their own personal experiences with our products, celebrities Chahatt Khanna and Rohan Gandotra made the decision to become investors in our business.

How do you look at expansion?

The role of expansion is to reach more people, and individuals should be able to comprehend and have faith in the idea that "less is more" and simplifying the skincare environment will be beneficial to them. This should make room for further development.

What are your marketing plans?

We have spared no expense in the area of the product and the positive comments we have received from consumers up to this point. For the convenience of our clients, we will soon introduce our business to larger marketplaces such as Nykaa and Myntra. This will make it much simpler for them to acquire our goods.

As an entrepreneur, what has been the biggest learning so far?

1. There are a great many different players in the market.

2. No one is giving the objects any real worth; rather, they are being developed and pushed on the front of creative marketing rather than any other front.

3. Online marketplaces such as Amazon, Myntra, and Nykaa, amongst others, are just concerned with earning a profit for themselves and do not share any customer data.

What is the market size and opportunity?

Due to the fact that the serum industry is expanding at a compound annual growth rate (CAGR) of more than twenty-five percent, the opportunity lies in acquiring at least ten percent of that total market value, which is worth a total of one billion dollars. The market is valued at one billion dollars.