Spearheads Tech Adoption

As technology has evolved at supersonic pace, international brands globally have grappled with adopting them because of both tangible and intangible barriers. Redington, a technology solution provider has been reducing this technology friction or the gap between the rate of technological innovation and the speed of its adoption.

With a network of over 290 international brands in the information technology (IT) and mobility spaces, Redington is spearheading swift technology adoption across emerging global markets by leveraging a robust ecosystem, expanding partnerships and ingenious operational innovations. Garima Mishra, Sales Head, Apple India, Redington drives her company’s efforts to deliver the best for brands in India. 

Mishra is an advocate of Kidlin’s law, a concept of not overreacting over things while working in a challenging scenario. “There’s this Kidlin's Law, which says that once you write a problem, you solve it 50 per cent. We have a tendency to overreact over things. Generally, we get bogged down about things, about a certain way or a certain process. So once we list it down, this is exactly what we need and the way we start making a roadmap around it. Then we are very clearly communicating what is required out of a particular task,” says Mishra.

People, Process, Potential

The core operations of the company have been to optimise and transform business operations to leverage growth with cutting-edge services and increase business efficiency and profitability. Mishra believes that the success mantra of any organisation is ‘people, process, and potential’. “Till the time you don't have the right set of people doing the right set of work, you don't get your work right,” emphasises Mishra.
“We need to come out of the ‘chalta hai’ mindset and rework into things that are already existing and not required, and probably that are required and need to be refined,” says Mishra, who also has ample experience of working with the Indian Air Force.

AI, Sustainability, Mobility 

Talking of the surge in startups across sectors, she points out the key trends for the future. Mishra is a firm believer in the upcoming boom in three major sectors, namely artificial intelligence (AI), sustainability and mobility. While acknowledging that artificial intelligence has been the talk of the town, she vouches for big developments in the field of sustainability too. 

About the potential in her own arena of work, Mishra says, “Since I'm into mobility and, you know, IT domain, so there's something which probably everyone wants to work on or people are working in a very de-organised or bits and pieces kind of a thing. So probably scaling up, recycling, is something that I think is the next game changer in the next two years.”

Kishan Singh

BW Reporters The author is a trainee content writer with BW Businessworld