Democratising Access To Quality Apparel
Showroom B2B operates as a B2B (business-to-business) marketplace in the fashion and apparel industry expanding its quality unbranded apparel network from small retailers, focussing on optimising its platform's user experience and introducing AI-driven tools for predictive inventory management.
Showroom B2B’s differentiation lies in personalised support to the small retailers in the form of ‘touch and feel’ of apparel through its physical ‘experience stores’, thereby reducing the returns. This results in an increased buyer’s confidence and trust in the platform and hence Showroom B2B is able to gain a better wallet share of its customers.
Abhishek Dua, Co-founder & CEO, Showroom B2B says that the inception of Showroom B2B was inspired by a desire to democratise access to quality unbranded apparel for small retailers in India. Witnessing the challenges these retailers faced in building a reliable supply chain, Showroom B2B aimed to create a platform that would empower them, fostering growth and sustainability in the fashion industry, Dua added.
In 2024, the company plans to consolidate its presence in the Indian market and explore strategic international partnerships to facilitate cross-border trade.
The key factors which led to Showroom B2B gaining prominence are the growing trend in the collaboration between small retailers and local artisans, fostering unique and authentic products. It also adopts environmentally friendly ways like shifting towards circular fashion, with an emphasis on recycling and upcycling to reduce environmental impact.
The market leader, Showroom B2B is also utilising modern technologies like the adoption of blockchain technology for transparency in the supply chain, ensuring ethical sourcing and production.
The last quarter for the company showcased robust growth, with a 20 per cent increase in user registrations and a 25 per cent rise in transactions.
“We successfully closed a funding round, enabling us to invest in technological enhancements and user acquisition,” says Dua.
Rapid adaptation to market trends, prioritising sustainable and ethical practices to align with evolving consumer values and forging partnerships with logistics providers and financial institutions to enhance the overall ecosystem are the areas which are fundamental to the management of the company. Challenges facing the company include ensuring scalability without compromising quality and addressing supply chain disruptions in the current global scenario.
“My vision is for India to become a hub of sustainable fashion innovation. The key growth factors include the nation's rich cultural diversity, the resilience of the entrepreneurial spirit, and the increasingly tech-savvy consumer base,” emphasised Dua.
