Dhobilite: A Startup That Makes Laundry Easy
On-demand services are catching momentum across various cities in India. On-demand services with integration of Hyper local services are considered to be the future of businesses for delivering goods and services. Moreover, with the number of middle-class families preferring at-your-doorstep laundry services steadily on the rise, this business has immense potential. So much so, even global companies have started tapping into it.
While the unorganized sector i.e. your local dhobi, still rules the roost, organized players are slowly making inroads into the industry. According to a recent survey, India’s dry-cleaning and laundry industry is approximately worth Rs 3,000-Rs 3,500 crores. If another survey is to be believed, it is estimated that by the end of 2020, more than three million Indian households would be requiring laundry services on a weekly or even daily basis. However, Laundry market in India has always lacked structure and has been lacking in terms of quality and commitment for an average.
Dhobilite wants to make laundry a hassle-free chore for consumers along with bringing a structured approach to the present market, a market with a 2X growth trend.
Dhobilite with its Android based application and website provides end-to-end solution for all your laundry needs from placing order, tracking order, rate list, payment solutions & integration with PayTm, history, complaints, rating, referral and coupons. Dhobilite not only provide end-to-end solutions to its customers but also to vendors it is associated with. Everything is at one place.
“We are focused on making our services affordable to every middle household in India. Owning the entire supply chain is critical for this. This helps us provide the best possible customer experience. It’s not a rocket science, people wear clothes and they get dirty. With busy schedules it is getting frustrating for people to do these jobs at home, hence this is a daily need and not a need of some specific segment. May be at this stage only a % of population can afford but like food, laundry is a day to day thing. So, if there is a need there has to be a service catering to that need” said Mr. Nishant Tripathi, co- founder- Dhobilite.
Mr. Abhishek Kumar, co- founder- Dhobilite said “We entered the market at the right time in 2011 that allowed us to have valuable experience regarding market and technology. Now the market is set to explode and Dhobilite is best placed to completely exploit the fruits of expansion. Market need is simple, they want laundry. Technology, branding and other things is not what they are looking for. For us technology is the enabler to meet customer expectations, other competitors are facing issue in expansion because of this reason. We are providing our services to vendors as well which is helping them increasing operational efficiencies by atleast 20-25% thereby resulting into reduced costs and better profitability for vendors and creating a win-win environment for all”.
