Disruptors Addressing Dynamic Change In Consumer Behaviour
Through specialised algorithms integrated with tech and decoding consumers’ behaviour and demands, startups are on the way to continuous evolution.
Marking the distinction in the fintech segment, Dhruv Dhanraj Bahl, COO BharatPe said, “Bharatpe came up with India’s first interoperable zero merchant discount rate (MDR) UPI QR to universalise digital payments. It came up with 0 per cent MDR in the market and that’s where the disruption was.”
Pallavi Agarwal repeatedly mentioned assisting Gen Z with what excites them and making it available at an affordable price point. Pallavi’s company, goSTOPS is focused on offering accessible travel to people of the age group of 22-25 years.
The speakers on the panel vividly discussed the key factors that bring a shift in the choices of the consumer and how the entrepreneurs can tap on those to provide best solutions. Mayank Goel, Founder and CEO, Moneyhop; Prabhu Rangarajan, Co-founder, M2P Fintech was the part of the discussion as well.
This panel discussion was taking place at BW Disrupt 40 Under 40 Founders’ Forum and was well moderated by Sudhir Mishra, Managing Partner, Trust Legal.
