DJUBO, the SaaS cloud platform to manage hotels sales, revenue, operations and online reputation, is witnessing a rapid adoption among hoteliers and not without a reason. Hoteliers using DJUBO, are seeing a 4-fold increase in their revenues, doubling occupancy, boosting ARRs by over 50%, and more.
DJUBO is a new-age approach to managing hotel & hotel chains, with an impetus on automating sales & inventory distribution. It brings together, in a single integrated solution, central reservation system, channel manager, direct booking engine, property management system, online reputation & review management, analytics, and marketing tools such as website, Google Hotel Ads, & TripAdvisor TripConnect.
Earlier hotels used to manage their bookings by offline modes at property level but with the technological advancement, OTA’s were introduced which empowered hoteliers to get bookings online. But this has also created the hassle to manage different OTA platforms, track sales and bookings. At times hoteliers face a situation of over or under-booking. DJUBO automates this process resulting in effective management of sales, no errors in inventory management, price parity across all OTA providing a streamlined service. In fact, DJUBO also enables hoteliers to track their hotel's rating and reputation across all OTA on a single platform. Its sentimental analysis lets hoteliers track which aspect of their service needs more attention hence delivering better customer service enhancing their brand value.
Sumit Mitruka, Founder and CEO of Summit Hotels & Resorts, stated it was quite tough for them to manage their sales and bookings when OTA’s were introduced. But with the help of DJUBO, they are able to manage their 600 room inventory across 18 properties from a single platform. He also claimed, that since their association, their OTA revenues & occupancy have gone up by 403% & 231% respectively, direct booking revenues have increased by 525% and of their 2 year partnership, they were able to improve their ARR by 20% over the last year alone. DJUBO Insights, the sales analytics platform, has helped them take decision quicker, enabling them to know exactly the rates they should be pushing for different channels, and more importantly the immediate impact of their pricing strategies. Sumit also added, “If you leave your sales and reservation on DJUBO, you have a lot of time to focus on operations and expansion. This is what has helped them to grow”.
Akhil Anand, Group Head of Tree of Life Resorts & Hotels, said that despite having tried a number of software to solve their sales management woes, DJUBO was the only one that ticked all the right boxes for them. Within the first few months of implementation, they saw a revenue growth of about 35% in their OTA revenues.
The system is not just proving useful for hotel chains, but independent hoteliers of all sizes are using it to achieve their true profit potential.
Col. Arun Khanna, Owner, Colonel’s Retreat, while initially skeptical about DJUBO, has nothing but high praise for the system and the team behind it. According to him, DJUBO has simplified sales management for his Bed & Breakfasts, and within a few months of implementation saw an increase of 75% in OTA revenues and a 15% increase in overall occupancy.
Mr. Tarun Gulati, Co-Founder DJUBO said, "The modern hotels & accommodation landscape has changed drastically over the past decade, however, the available technology has failed to evolve sufficiently to suit a modern day hoteliers workloads & processes. With every product we build into the DJUBO system, our approach has been to keep the "new way" of doing things in mind, and it becomes quite clear that this is what every hotelier needs when our partner hotels show such tremendous improvements especially when you note the fact that they had been using some form of tech earlier too."
