Downfall For TikTok

While the prevalence of TikTok has consistently been soaring in India, a fall in its downloads in April and May by 34 per cent and 28 per cent individually was observed in contrast with the past two months. 

Sensor Tower Data mentioned in a media report the statistics of decreasing of users in the past 2 months. The number of users downloading TikTok was 35.7 million in March which declined to 23.5 million and 17 million in April and May respectively. 

There was a 2 folds differentiation in the number of clients in May when contrasted with March. In January and February, these numbers remained at 30.8 million and 33.1 million clients individually.

This advancement has come a month after the Bytedance-claimed TikTok crossed 2 billion downloads across Google Play Store and The App Store. In the previous hardly any months, India had been the greatest driver of TikTok introduces, creating 611 million or 30.3 per cent of the absolute 2 billion. Following India were China and the United States which gave the application 196.6 million and 165 million introduces separately.  

The huge plunge in its number of clients is the colossal backfire it is seeing in India after a web war broke out between its influencers and YouTube content makers.  

The contention started after a famous TikTok star with 14 million supporters posted a short video off-colour that apparently 'celebrated' acid assaults on women. The record of the client was suspending by TikTok after the National Commission of Women had documented an objection. 

Many disagreements have likewise influenced its Google Play Store rating where it tumbled to as low as 1.2 a week ago from 4.9, with over a million reviews of criticism. 

Moreover, the report included the cause of declining users is the anti-China sentiment of users and lack of marketing and advertising in the past two months due to COVID-19.