Founded in August 2015 by Deepak Ranjan and Manu Sharma,
ElectronicSewa is a mobile solution start up where it do Mobile Repair, Mobile Protection, Mobile Refurbishment and Mobile AMC. Currently the startup is working on two categories - Mobile Repair and Mobile Protection. Rest will be activated in near future.
In Mobile Repair – it is providing free pick and drop facility to the customers along with backup phone. Its every mobile repair comes with 3 months warranty. On daily basis the startup take around 150 calls regarding mobile repair.
In Mobile Protection – Currently ElectronicSewa is present in 40 plus retail outlets across Delhi NCR where the company is selling its product for all new mobile. Very soon its product will be available on all other eCommerce platforms too. The startup has not tapped B2B market yet hence which it will be initiating in the second phase.
Sujata Sangwan Interacts With Manu Sharma, Co-founder, ElectronicSewa And Spoke To Him
Genesis
There were times when we were struggling to even get our phone repaired due to lack of time which at times led to losing our cool and had adverse impact on work too. In Today’s world we hardly get time to get our phone fix and it would be worst nightmare if your new phone gets damaged by any means. Specially for working people nowadays. I(Manu) would like to share one incident which made me to take serious step towards mobile repair as business. I was struggling to go to service center due to work. Once I reached to the service center it was expensive and local repairers were giving different quotes for the same screen since it was a new phone I didn’t want to give in the hands of untrained technician. Finally I went to service center and submit my phone to get my satisfaction. In 7 days they have returned my phone Just to satisfy myself I suffer a lot to get my mobile fixed and that’s the story of each every customer today. After much angst and unmatched timings of the service centers and that was the time when I decided to take conscious step towards electronicsewa.com.
Deepak had also gone through one of the major issue which made him to begin his own venture. One day Deepak was very happy as he had bought a new phone which was lil expensive also but happiness didn’t persist much. His phone got stolen just after 10 days from the date of purchase and after filling FIR and everything he didn’t receive any result. He was upset as he lost his hard earned new phone. Finally he bought a new phone and he couldn’t have any courage to buy that phone again and he bought simple phone just to do daily routine tasks. That was his serious step to take this problem as business. Also there is a data which says “20 lakhs Mobile Phones are stolen or lost every month” – Techulator.com.
Special Key FeaturesWe have developed a platform where we are resolving all Mobile related issues. We all know mobile repair market is disorganized and it’s a tedious process for an individual to get his mobile repair. We have developed a service product which is more advanced and structured as compare to current market. We have also launched Smart Secure Plan for Mobile Protection which covers accidental damage, water damage and theft broadly apart from protection we are also providing Extended Warranty without any extra cost which sets us apart in mobile protection category from competitors.
Differentiation FactorsIn Mobile Repair Category we are providing back up phones and lifetime warranty on parts. In Mobile Protection Category we are providing EXTENDED WARRANTY and cashless repairs which set us apart from competitor in both the categories respectively.
Funding StatusWe haven’t raised funds yet and we may go for funding after 4-6 months down the line.
MonetizationWe are making revenues by repairing mobile phones and by selling insurance on offline and online both. We have been observing growth in both the categories.
Challenges FacedFinding the right manpower for the business was not easy as this kind of skill set is not readily available in the market as the employees needs to be trained on Mobile Phone know how. Each and every small aspect of damage and technical fault for mobile repair has to be kept in mind while speaking to the customer. Since it was a new process we couldn’t take any case study and created process from customer feedback on each and every step because customer satisfaction is our ultimate key to success.
Traction NumbersWe have started with 30 phones repair in a month and in a span of 4 months we have reached at 350 repairs in a month. In Mobile Protection, we have started with 15 mobile in a month and now we have reached at 70-80 mobiles in a month and covering more retail outlets every month. As of now we are not available on APP, we are working on it and we will launch android app very soon.
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Market Size & OpportunityAccording to Frost & Sullivan, the Indian Calibration and Repair Services Market was worth $103.1 million in 2012. If the forecasts are to be believed, this market is growing at 13.3 per cent CAGR with ‘electronics manufacturing and communications’ driving the maximum demand in the segment. The trend of buying expensive smartphones is on higher side nowadays, even many people spend one month’s salary to buy a new smartphone. Despite huge mobile market Indian mobile users are unaware or less aware about mobile phone insurance. According to MarketReportsHub.com, the global mobile phone insurance market is expected for account for nearly $31 billion in revenue by the end of 2015.The market is further expected to grow at a CAGR of nearly 10 per cent over the next five years, eventually accounting for over $48 billion in revenue by the end of 2020.
