IIFA Festival, one of the most celebrated international events, is all set to bring the biggest Bollywood celebrities and event to New York City at the iconic MetLife Stadium on 14th and 15th of July 2017. The world renowned venue has also hosted the illustrious NFL games, major concerts and entertainment events over the years.
Wizcraft International Entertainment, India’s leading media and entertainment company is dedicated to showcasing its expertise on the world stage. The company has conceptualized some of the grandest events globally including the 50 Years of Indian Independence, the 30 Years of Mauritian Independence, the 10 years of the South African Freedom Struggle, the Commonwealth Games Opening and Closing ceremonies in Delhi as well as the Handover ceremony of the Commonwealth Games in Melbourne.
Wizcraft has so far produced the prestigious International Indian Film Academy (IIFA) Awards & Weekend for 15 years in over 12 countries, and in the process has contributed towards brand building for India across the world. It has pioneered and developed India’s biggest entertainment brand IIFA which has taken Indian cinema and culture to the world. The growth story of the company reflects the evolution of the Indian event management and entertainment industry itself. Driven by its vision to “Believe in the power of your dreams” the company is committed to quality and innovation, while setting its sights on greater peaks of achievement.
IIFA was conceptualized 17 years ago by the creative genius of mastermind trio, Andre Timmins, Viraf Sarkari and Sabbas Joseph. The vision was to celebrate Indian cinema outside India. IIFA (International Indian Film Academy) set up as the flagship brand is the accomplishment of that dream. IIFA is dedicated to building bridges across cinema, businesses, communities and nations. The journey over these past 17 years has seen the brand evolve from a one night affair to a weekend, which celebrates and hosts various events and activities related to cinema, business, culture, music and fashion. Hosting over 15 different events during the weekend, IIFA helps bring together a global community of people from all walks of life.
Right from its inception, IIFA has brought together the biggest stars of Bollywood and Hollywood on one stage. Over the years, IIFA has brought together the finest of entertainment to light up the stage wherever they go, from International superstars, Angelina Jolie, Jackie Chan, Thora Birch, Kylie Minogue, John Travolta, Hilary Swank and Kevin Spacey among others. Some of the celebrated personalities from the Indian film and music fraternity who have always supported Wizcraft and IIFA are Amitabh Bachchan, Shah Rukh Khan, Salman Khan, A. R. Rahman and Pritam Chakraborty.
New York City Mayor, Bill de Blasio said, “We are thrilled to welcome IIFA to New York. Our city is home to both a thriving film industry and a dynamic, growing Indian American community. This is an event that will contribute enormously to both the cultural and economic life of our city. We welcome the artists and fans of Indian cinema, and encourage everyone to experience the rich cultural life across the five boroughs while celebrating these groundbreaking films.”
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