In this modern era, many people prioritise their fitness, but the busy schedules of corporate jobs can often get in the way of maintaining healthy habits, creating difficulties in finding time for the gym. To address this issue, several fitness platforms have emerged. One such platform is FITPASS, an Indian personal and tech-based fitness centre that focuses on corporate wellness and engagement. Leading the way at FITPASS is Arushi Verma, the Co-founder, who was recognised for her outstanding leadership within the company at the sixth edition of BW Disrupt Women Entrepreneurs Intrapreneurs Summit and Awards 2024.
Verma said that simply going to the gym and focusing on building muscles is not the true definition of fitness. It is important to change mindsets and embrace modern options that offer the flexibility to exercise from any location. FITPASS adheres to this philosophy, utilising AI-led professional coaching and daily wellness management, enhancing the modern approach.
Verma shared that FITPASS has a vast network of over 7,500 fitness centres throughout India. The company's objective is to extend its presence within the country. Currently, FITPASS operates in more than 45 cities, with plans to reach tier 2 and tier 3 cities.
She stressed the importance of prioritising fitness and highlighted that maintaining a good and healthy lifestyle can have long-lasting benefits.
Verma emphasised that the fitness industry has seen a significant increase in women leaders over the past ten years. However, it is disappointing to see occasional instances of gender bias, with some people still sceptical when encountering a female entrepreneur.