Gleeden, a premium dating site for married individuals, crosses 3.5 million subscribers worldwide and is making inroads in the Indian market.
Launched in 2009 in France, the platform is designed by women in an endeavour to give individuals a break from their monotonous married life. It does not intend to interfere with the institution of marriage per se. The concept which has been well-accepted worldwide, may be considered illicit in India, however on the contrary, its omnipresent nature means that there is a huge demand for such unique services, especially for people seeking affairs outside their relationships.
Gleeden is wholly managed and run by women and services are free for women. For men, Gleeden offers a system of credit packs. This credit system allows any male member to buy the credits they need, without any commitment. Here, they are not limited or restrained, or locked into a subscription and flexible credit packs are available, depending on the needs of the members.
Solène Paillet, Head of Communication in CC, Gleeden, said, “We are delighted to cross the 3.5 million mark and look forward to explore the Indian market. The company's aim is not only to bring members together but to anticipate their expectations and needs and providing them with reliable content, a high-quality interface and many innovative services.”
“Moreover, in a society where infidelity is ubiquitous but still a taboo, Gleeden is a pioneer in the culture shift and is altering the perception about concepts such as infidelity. We speak for those men and women who want that this hypocrisy would end one day.” she added.
